Seven West Media has announced it will retire the Community Newspaper Group brand and relaunch the products as free suburban PerthNow newspapers.
The new weekly PerthNow newspapers will be split into ten localised editions stretching from Yanchep to Coogee.
The papers will focus on telling local stories in a new and engaging format, while aiming to continue the Community Newspaper Group’s tradition of award-winning scoops and investigations.
PerthNow is WA’s most popular news website, attracting a unique monthly audience of more than 2.8 million unique browsers.
Community Newspaper Group already transitioned its websites onto PerthNow successfully six months ago.
However, residents of Rockingham and Peel will continue to be serviced by the Sound Telegraph and The Mandurah Coastal Times.
Combined with the new PerthNow products, these local free newspapers will boast a print platform of over 530,000 thousand readers per month.
The West Australian‘s editor-in-chief, Anthony De Ceglie, said: “Having achieved strong growth in our metro print products, we are continuing our commitment to print media by investing in a new weekly suburban newspaper to shake up local news,
“PerthNow brings a well-known and vibrant brand, a large social media following and a strong digital platform to the local paper.”
Seven West Media’s chief advertising officer for WA, Nathan Cave, said: “We are really excited to launch our new suburban newspapers under the PerthNow brand. Our commercial partners will now be able to access print and digital hyperlocal opportunities under one brand.
“While community newspapers have been closed around the country, we are excited to be able to provide a bold integrated offering which is engaging and exciting for our advertisers with a unique offering in the WA market.”
The first edition of PerthNow will hit letterboxes, shops and cafes from 5 August.