Seven Under Investigation Over Controversial Sunrise Segment

Seven Under Investigation Over Controversial Sunrise Segment

The backlash surrounding an infamous segment about adoption policies for Indigenous children on Seven’s Sunrise just won’t go away, with the brekkie show now facing an investigation over it.

The Australian Communications and Media Authority (ACMA) has opened an ‘own motion’ investigation into Seven’s compliance with the Commercial Television Industry Code of Practice in relation to the segment.

“This investigation is at an early stage but will follow the normal course, including an assessment of submissions from the licensee,” an ACMA spokesperson told B&T.

Sunrise faced fierce criticism last month for a segment hosted by Samantha Armytage about a push by the federal government to change adoption policies for indigenous kids.

Activists mobbed the Sunrise studios in protest, forcing the show’s producers to lower the blinds on the studios’ windows and running stock footage of Martin Place to block the protest from viewers.

However, Sunrise defended its actions, with a spokesperson telling B&T some of the protesters were holding offensive signage, while others began banging on the windows and mouthing obscenities.

The controversial segment was also mocked by the ABC and The Betoota Advocate.

Seven declined to comment when contacted by B&T.




Latest News

Avid Collective Nabs Niki Jones From Junkee Media As New Head Of Enablement & Operations
  • Media

Avid Collective Nabs Niki Jones From Junkee Media As New Head Of Enablement & Operations

Avid Collective has officially announced the appointment of former Scout Publishing and Junkee Media executive Niki Jones (lead image) as its new head of enablement operations. In the newly created role, Jones will be responsible for overseeing operational activities across various arms of business with a focus on partner engagement. “Niki’s appointment comes at an […]

Asembl Luanches Golden Gaytimes Inspired Biscuits In Partnership With Griffin’s Marvels
  • Campaigns

Asembl Luanches Golden Gaytimes Inspired Biscuits In Partnership With Griffin’s Marvels

Brand extension agency Asembl has whipped up a wonder in every bite with the partnering of Streets’ Golden Gaytime and Griffin’s Marvels for the first ever Golden Gaytime Inspired Biscuits. Available now from Coles stores nationally and online, the Griffin’s Marvels Golden Gaytime Inspired Biscuits are a wonder in every bite – irresistible Golden Gaytime […]