Crocmedia’s SEN has announced that its will become the official domestic radio broadcast partner for this year’s Australian Open tennis tournament.
SEN will create a new broadcast product, KIA Presents AO Live, for the grand slam event, which kicks off on Monday. The broadcast will be during selected windows of the tournament on 1116 SEN, SEN+, SEN 2 and SEN SA.
The SEN tennis commentary team will include Anthony Hudson, Jack Heverin and Brett Phillips (tennis commentator and host of 1116 SEN’s The First Serve).
The team will be joined by a line-up of experts including Australian tennis greats Nicole Bradtke, Jelena Dokic and Sam Groth.
SEN’s digital channel, SEN 2, will become a dedicated tennis channel for two weeks during the tournament. It will also feature some simulcast of AO Radio (the Australian Open’s broadcast product), ensuring every minute of play each day is covered.
Crocmedia CEO and managing director Craig Hutchison said sports fans will be well-served over summer on SEN.
“We are thrilled to add the Australian Open to our summer sports line-up and, together with AO partner KIA, innovate across multiple channels,” he said.
“Tennis fans will be spoilt for choice across the SEN channels, and 1116 SEN will lob everything at making it the best covered Open on radio ever.
“The Australian Open is iconic and fits perfectly into our whole of sport and live play-by-play agenda.
“And more broadly, nationally, Crocmedia will ensure its sports programs have the latest news, scores and stories as they happen.”
SEN said more details on commentary teams will be announced soon.