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Reading: Selena Gomez Fronts Latest PUMA Campaign
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B&T > Campaigns > Selena Gomez Fronts Latest PUMA Campaign
Campaigns

Selena Gomez Fronts Latest PUMA Campaign

Staff Writers
Published on: 28th January 2021 at 11:13 AM
Staff Writers
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Sportswear brand PUMA has unveiled the Cali Star, the newest member of the Cali family, designed for those ready to shine brighter than the rest. Worn by PUMA Ambassador Selena Gomez, the shoe is made for those who aren’t afraid to stand out.

“You have to go after what you want and follow your dreams. Don’t be afraid to stand out from the crowd by being you,” said Selena Gomez.

 

The Cali Star is a trendy addition to the franchise with a sleek, streetwise silhouette and clean design details. It takes elements from the classic California design and adds fresh new details like the metallic accent on the heel piece. Further details include a leather upper, perforated vamp, and removable PUMA metallic lace piece.

 

Step into the spotlight with the new Cali Star when it drops on au.puma.com, PUMA stores and select retailers on January 28.

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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