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Reading: Schweppes & BETC Present: Heist In The Tropics
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B&T > Campaigns > Schweppes & BETC Present: Heist In The Tropics
Campaigns

Schweppes & BETC Present: Heist In The Tropics

Staff Writers
Published on: 15th May 2019 at 9:17 AM
Staff Writers
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Schweppes has partnered with BETC to create its latest campaign: Heist in the Tropics.

It all starts like a classic heist film. The robbers are on alert, ready to make their move. They’re trying to steal the loot, in any way possible.

But we’re not in the ultra-protected HQ of a Swiss bank, or in a Las Vegas casino: we’re in a beach bar in the tropics. The coveted treasure is a citrus flavor Schweppes Agrumes and the fruit that comes with it and the robbers are… 3 cheeky, yet adorable monkeys.

And that’s how Schweppes introduces the irresistible new Schweppes Agrumes, with no artificial colors or flavors.

The film blends the codes of classic heist and animation films to create a hilarious, friendly battle between the barman and the monkeys.

The film was directed by Thierry Poiraud who’s experienced working with animals and making action films with a humorous twist.

The adorable monkeys are the Brad Pitts and Leo DiCaprios of the monkey world, having shot several Hollywood films in the past.

The film was shot in Thailand where the monkeys are originally from. Like many superstars, our adorable monkeys only shoot at home.

This colourful and exotic film created by BETC Paris and produced by production company Insurrection lives up to the unexpected twists of the Schweppes saga.

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TAGGED: BETC Paris, Schweppes
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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