SCA WA announced a landmark three-year media partnership with Western Australia’s newest NRL franchise, the Perth Bears, marking a significant step in supporting the team’s launch and growth across the state.
Beginning January 1, 2026, SCA will deliver dedicated airtime and promotional support each year across Mix94.5, 92.9 Triple M, 34 regional stations and LiSTNR, building the Perth Bears’ brand presence and deepening their connection with fans across WA. This partnership will play a pivotal role in boosting fan engagement from day one and will extend to drive ticket sales and memberships as the team enters its second and third NRL seasons.
This collaboration represents a strong brand alignment between two organisations committed to serving and energising the Western Australian community. With SCA WA’s extensive broadcast reach and deep connection to WA audiences, and the Perth Bears’ ambition to establish a powerful new sporting identity for the state, the partnership creates a natural platform for shared growth.
Both brands prioritise community connection, entertainment and accessibility, qualities that will allow them to amplify local storytelling, elevate fan culture, and rally a statewide supporter base behind WA’s newest elite team.
The partnership will provide SCA WA listeners with the chance to win exclusive access to behind-the-scenes experiences, team merchandise and game day activations.
Remi Barley, SCA general manager WA said: “Southern Cross Austereo is thrilled to partner with the Perth Bears as their official media partner. This collaboration marks an exciting chapter for rugby league in Western Australia, and we’re proud to play a role in bringing the passion, energy, and stories of the Bears to fans across the state. Together, we’ll amplify the game and create unforgettable experiences for our audience.”
