SBS has today announced TAB, Hyundai, Hisense, adidas and Mitre 10 as broadcast partners for the 2018 FIFA World CupTM.
Adam Sadler, director of sales, SBS Media said: “Football is a sport that unites all Australians and the response to the FIFA World Cup has been extremely positive. It’s fantastic to have TAB, Hyundai, Hisense, adidas and Mitre 10 join SBS for what will be the biggest sporting event in 2018.
We have been working with these brands for many months to ensure we can deliver truly integrated partnerships that provide real value and cut through across our multi-platform coverage”.
As the official broadcaster of the 2018 FIFA World Cup RussiaTM, SBS will present the match of the day, every day throughout the tournament along with highlights from every match live, free and in HD for all Australians on television and online via the official FIFA World CupTM app, The World Game online, and SBS On Demand.