After a challenging year for most, Salvos Stores is asking Australians to rethink Christmas, encouraging people to give gifts that keep on giving via a new campaign launching today.
The 2020 Salvos Stores Christmas Report revealed that two thirds of Australians are reassessing their approach to Christmas this year due to financial concerns.
The report highlighted a whopping $669 million in present wastage each year.
In response, Salvos Stores’ new Christmas campaign, via The General Store and animation production partner Unlisted, sees Santa go sustainable, shutting down his toy factory to buy pre-loved gifts from Salvos Stores.
With spare time on their hands, Santa’s elves find new purpose doing the work of The Salvation Army in the community.
The campaign aims to create awareness of the work of Salvos Stores and asks people to consider giving a second hand gift purchased from one of its 350 store locations or online—a gift that will ultimately keep giving to those in need by funding the initiatives of The Salvation Army.
“This year presented a unique opportunity to remind Australians of the true meaning of Christmas: an opportunity to give not only gifts, but to give hope for the environment and for those in need,” Salvos Stores chief executive Matt Davis said in a statement.
The General Store’s creative director, Chris Scott, explained that the short film employs “a timeless, cell-drawn animation style to create a magical world for our audience, young and old, to step into”.
“We hope they’ll leave feeling inspired to act meaningfully and sustainably this Christmas,” he said.
The Christmas campaign also launches a new brand identity for Salvos Stores nationally, and will be followed up by the launch of a new retail store concept early next year.
The Christmas campaign will launch across CUTV, cinema, digital, social and in-store and will be supported by online video sessions with Salvos Santa himself for customers who visit in-store or online.
“We are an organisation that has been built on giving back and as we near the end of 2020 we wanted to bring this message to kids across the country,” Davis said.
“Our Salvos Santa sessions will be free and will teach Aussie kids some really valuable lessons about having a charitable spirit.”
The Salvos Santa Christmas promotion will run from 12 November to 3 December, with Santa sessions taking place on Saturday, 5 December 2020.
Credits for the campaign are as follows:
Matt Davis, CEO
Edwina Morgan, general manager, customer and strategy
Aife O’loughlin, customer experience manager
Shane Muir, customer experience coordinator
Sophie Crombie, digital communications officer
The General Store (strategy and creative)
Chris Scott, creative director
Julia Elton-Bott, art director
Luke Mathers, designer
Darren Bailey, producer
Matt Newell, partner and CEO
Madeleine Livesey, partner
Tanya Green, group account director
Renaud Frisé, digital director
Andrew Kohn, project director
Graham Pryor, executive producer
Chelsea Nieper, head of production
Kade Robertson, producer
Leyla Kaddoura and Vic Chhun, directors
Francisco Magalhaes, animator
Jules Bourges, animator
Faouzi Hammadi, animator
Sovan Var (clean up), animator
Maurine Lecerf, coloring backgrounds
Mathieu Betard, compositing
Music and sound production
Spencer Radcliffe, composer
Sounds Reservoir, sound design and mix
We Scout (PR)
Lori Susko, director
Annabelle Jones, director
Paige Milton, account director
Pepsi’s latest commercial ‘The Mess We Miss’ is set to the tune of the Broadway classic ‘Tomorrow’ from Annie. The spot depicts an optimistic future where we can return to some of life’s most enjoyable (and often times messy) moments – even the ones we never thought we’d yearn for again. ‘The Mess We Miss’ […]
Earlier in the year, every local of NSW received $100 in vouchers to support local businesses, especially in hospitality, that had worn the brunt of coronavirus restrictions. But new reports allege big brands received much of the interest from New South Welshmen. Figures obtained by News Corp Australia’s NewsWire show movie theatres, fast food chains […]
Independent creative agency Edge, in partnership with JDE, has developed the next iteration of Harris Coffee’s brand platform ‘Made for Australia’. Originally launched in the middle of lockdown in 2020, the platform celebrates the brand’s credentials as one of Australia’s original coffee roasters and the fact that each of its roasts are uniquely blended for […]
This year’s Women leading Tech awards might have already been run and done, but we’re still shining a light on all of the fantastic female tech talent that exists in the industry. Here, we chat with PubMatic’s Director, Customer Success, APAC Tina Tsang about all things diversity, confidence and leadership. Can you tell me a […]
Streaming service Disney+ has officially reached 103.8 million subscribers worldwide, though fewer than expected by Wall Street. FactSet analysts had predicted that the service would grow to 109.3 million users. In the most recent quarter, the service added 8.7 million subscribers. By the same period last year, Disney+ had 94.9 million subscribers. Disney+’s slower than […]
riveting TV for the Budget Superfans, Labour Leader Anthony Albanese’s budget reply speech scored 337,000 viewers for the ABC, down just over 50,000 from last year. Albo’s speech emphasised social housing, particularly to address issues of domestic violence and homelessness among veterans. Their proposed housing Australia Future Fund policy would in theory invest $10 billion […]
Albert Nel [featured image] is the vice president, APAC at OpenText. Here, he describes the role of data in the customer journey. The customer experience has been focused on digital for the last few years and that’s only been supercharged by the pandemic. A perfect storm of new technology, hybrid and remote work and social […]
In this guest post, 72andSunny’s head of strategy Ross Berthinussen says everyone would benefit if design teams were more integrated into the advertising process… A clear trend from the last few years is the move from clients working with Advertising and Design specialists to creative companies marrying the two. Of course, there’s an argument for […]
Ellen DeGeneres’s flagship talk show, The Ellen DeGeneres Show, will end in 2022. Despite lingering on the airwaves since 2003 and winning more than 60 Emmys in that period, the show is now coming to its end. Last year, allegations of bullying and workplace harassment emerged surrounding the show, and DeGeneres’s own complicity in those […]
Innovation has been a central agency theme for years, but the founder of Australian martech business Triggerfish argues hiring a head of innovation won’t lead to agency innovation. By Ben Shapiro, founder and managing director at Triggerfish While “pivot” was the buzzword of 2020, innovation has been a central agency theme for many years, as agencies across […]
PubMatic has posted a 54 per cent year-on-year lift in revenue, according to the company’s latest financial results. Revenue in the first quarter of 2021 was $US43.6 million – up from $US28.3 million this time last year. “We delivered another exceptional quarter driven by multiple organic growth drivers. Our performance reinforces the belief that our […]
Chaka Sobhani has been appointed global chief creative pfficer of Leo Burnett, replacing Liz Taylor who leaves after two years with the agency. Sobhani, who has been CCO of Leo Burnett London for exactly five years, will take on this global role while continuing her creative leadership of the London office. In her new role, […]
Yesterday’s Changing the Ratio was an inspiring, empowering event, where attendees had the opportunity to hear from some of the industry’s most important change makers. You can read a full wrap up here. We heard first from Marlee Silva, who spoke about how businesses can retain, respect, and uplift their First Nations employees. Tommy Trout, […]
Socially-led creative agency We Are Social has partnered with visual effects company Alt.VFX to offer pro-bono support to The Kids’ Cancer Project for its Pirate Day campaign. The Kids’ Cancer Project uses funds raised from Pirate Day, a dress-up initiative from the non-profit running today that began in 2015, to fund scientific studies that look […]
The first ever web series to be funded by both Screen Australia and Film Victoria for TikTok, will launch on May 17. Produced by Hayley Adams and Michelle Melky, and directed by Logan Mucha, Scattered is a new queer drama comprised of 38 x 1-minute daily eps. It follows three best friends, Jules, Sami and […]
Xero has launched a major UK advertising campaign, which stars comedian Rhys Darby, best known for his work in Flight of the Conchords. The campaign has been created by ENGINE Creative. It is the agency’s first campaign since being appointed to handle the UK advertising account earlier this year, following a competitive pitch, to create […]
Schwartz Media will extend its audio offering with a new culture podcast. Building on the success of its flagship daily news podcast 7am, and it’s growing arts and culture coverage, Schwartz Media is launching new podcast The Culture at the end of the month. Award-winning journalist, editor of 7am and pop-culture obsessive Osman Faruqi will […]
Building a connection with existing customers is just as integral to any marketing strategy as winning new ones, but how do we turn customers into spokespeople for our brands? By Peggy de Lange, VP of international expansion at Fiverr It’s a well-known rule of thumb that it costs 5-times more to get a new customer […]
In the next instalment of the ‘Proudly Ordinary’ campaign for Tooheys Extra Dry, Lion and 72andSunny continue their partnership with work from Vice and Aaron Gocs (Gocsy). Gocsy is a beloved icon of Australian outsider comedy who creates content for Vice and his own broadcast channels. As part of the highly successful ‘Proudly Ordinary’ brand […]