Not for the first time, it seems Samsung is again loaning from the Apple playbook, filming its latest commercial for the just launched Galaxy S22 Series entirely on the camera’s phone.
But it’s the S22’s ability to shoot clear video at night that’s the focus of the new spot by creative agency Mother London who claim the whole production was shot on the camera’s “night mode” feature.
Samsung and Mother enlisted Scottish designer Charles Jeffrey who’s become famous for his punk-inspired, gender-fluid designs and is part of a collaboration between Samsung and the British Fashion Council.
Jeffrey and friends take to a night time forest for a spot that’s surreal and ethereal as it is a bit spooky. It’s all set to a track by pop singer Charli XCX. Check out the weirdness below:
