Samsung has launched a new campaign via CHEP Network showcasing its Galaxy Z Flip4 phone and its utility for creators.
The #FindYourFlipside campaign launched with a film that “flips the narrative” on what creators are known for as they use the Z Flip4 and Z Fold4 as “portals to alternate realities.”
Produced by Entropico Flims with Creative and Media work from CHEP Network, the campaign
has rolled out across Samsung’s social channels including TikTok, Instagram, YouTube, Twitch, BVOD, Pinterest, and Yahoo and follows four creators on a journey of “self-discovery.”
Directed by Natasha Foster and featuring @loserfruit, @dimsimlim @simplydanbrown, and @rowisingh, the film features a commissioned track by Korean/Australian hip-hop collective, 1300. A music video produced by Videohead and directed by Raghav Rampal has also been created for the track.
“Redefining the art of self-expression is one of the core pillars of our Galaxy Z Flip4,” commented Eric Chou, Samsung Electronics Australia’s director of product and marketing.
“With this social-first campaign, we’re looking to challenge the status quo by flipping what is expected, and inspiring our creators in unanticipated and entertaining ways”.
CHEP Network’s national group creative director, Kirsty Gavin, added, “With celebrity gamer, Loserfruit, taking her moves offline to learn a dance routine and chef @dimsimlim swapping his culinary skills to experience jewelry design, we demonstrate that flipping what our creators are renowned for instantly creates unexpected content.’
Credits:
Client: Samsung Australia
Alex Campbell – social media marketing lead
Jo Baxter – MX marketing director
Lilly Lloyd – marketing manager
Creative & Media: CHEP Network
PR: Ogilvy PR
Production Company: Entropico Films
Director – Natasha Foster
Executive producer – Ainslee Littlemore
Producer – Georgia Moraitis
Post producer – Lara Allen
DOP – Tony Luu
Production designer – Tess Strelein
Editor / online – Jos Eastwood
VFX – James Choe
Colourist – Marcus Timpson
Photographer – Cole Bennett
Sound: Abby Sie, Big Sync Music
Music: Michael Szumowski, Big Sync Music
Artist: 1300
Music video: Videohead
Influencers
Rowi Singh – @rowisingh
Vincent Lim – @dimsimlim
Kathleen Belsten – @loserfruit
Dan Brown – @simplydanbrown
