With tech geeks the world over currently camped out the front of Apple stores awaiting the arrival of the company’s much-hyped X smartphone, arch-enemy Samsung has used a new campaign for its own Galaxy S8 handset to suggest the wait may not be worth it.
The Samsung ad debuted to US TV audiences yesterday and is basically a minute-long takedown of Apple’s 10-year history of its own iPhone. For starters, in 2007 the ad shows a long line for the Apple model, however, the queue is noticeably shorter by 2017!
Called “Growing Up”, the Samsung campaign is the work of Wieden + Kennedy Portland and even includes a very subtle dig at one of the features on Apple’s new X. We’ll let you watch the ad first and reveal the diss below.
https://www.youtube.com/watch?v=R59TevgzN3k
Did you spot it? Well, you’d have to be a techy-Apple head to do so.
If you look at the guy, standing in the Apple queue, at the 52-second mark, his hair is shaped like the infamous “notch” at the top of the iPhone X screen. The notch has caused much mirth and ridicule since Apple unveiled images of the X in September. Samsung’s own Galaxy S8 boasts a full edge-to-edge display. You’d have to say it’s one-nil to Samsung for this one!
