B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • State of Origin
  • WPP
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • AFL
  • Anthony Albanese
  • AI
  • Spotlight on Sponsors
  • Foxtel
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Saatchi & Saatchi Unveils Visa’s Work For The Women’s World Cup
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Saatchi & Saatchi Unveils Visa’s Work For The Women’s World Cup
Marketing

Saatchi & Saatchi Unveils Visa’s Work For The Women’s World Cup

Staff Writers
Published on: 14th July 2023 at 9:40 AM
Edited by Staff Writers
Share
3 Min Read
SHARE

Visa has launched a new integrated campaign across Australia and New Zealand to celebrate its 20 year support of women in sports and fifth consecutive sponsorship of the FIFA Women’s World Cup Australia & New Zealand 2023.

Created by Saatchi & Saatchi Australia, the campaign “Behind Every Number, There’s A Story” focuses on the story behind every player’s jersey number. The film captures a soccer player’s life from a five-year-old fan to a number five jersey player.

https://www.youtube.com/watch?v=4Wo-mDHYnio

Digital and OOH celebrate the stories behind Team Visa athletes and world-renowned footballers, Ellie Carpenter (Lyon and Matildas) and Claudia Bunge (Melbourne Victory and NZ Football Ferns), both of whom are returning home this winter to play for their country in the FIFA Women’s World CupTM.

Natalie Lockwood, Visa’s head of marketing for Australia, New Zealand and South Pacific, said: “Visa is a data-driven company that analyses numbers for meaningful insights. Beyond the 260 billion transactions, we seek to celebrate the individual stories of the people we serve. Be it a transaction we enable, game statistics or a jersey number, there’s a personal story. In particular, we want to actively celebrate the stories and power of the women who are inspired to play this beautiful game, from parks to stadiums.”

Piero Ruzzene, creative director at Saatchi & Saatchi, added: “We’ve chosen to tell a single woman’s story in film, which not only seeks to show how a moment with Visa can inspire great possibility, but further proves that a person can never know where a seemingly routine transaction can lead them.”

Media strategy was handled by Publicis Groupe’s Starcom. Client service director Jacqui Purcell said the agency chose “unmissable media formats to make inspiring connections with Visa’s long association with the FIFA Women’s World CupTM”. As part of that, Starcom was also able to negotiate a broadcast and digital sponsorship with the Seven Network (Channel 7 and 7plus) and Optus Sport, allowing for further brand association and aligning with the hype of the FIFA Women’s World CupTM on home soil.

The campaign has already kicked off with film across TV, online video and social, followed by OOH in July ahead of the FIFA Women’s World CupTM kick off.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Saatchi & Saatchi
Share
Nehir Hatipoglu
By Nehir Hatipoglu
Follow:
Nehir joined B&T in early 2023 as an editorial coordinator and journalist after graduating from the University of Sydney with a degree in Media & Marketing in 2022.

Latest News

Patrick Rowe, Mandie Van Der Merwe, Avish Gordhan.
Agency Scorecard: Saatchi & Saatchi
15/07/2025
SCA Chief Content Officer Dave Cameron To Depart After 30 Years
15/07/2025
Harley-Davidson Rallies Riders For Inaugural ‘United We Ride’ Fundraiser Via The Salvation Army
15/07/2025
Agency Scorecard: Nunn Media
15/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?