Saatchi & Saatchi Unveils Latest Work For Toyota Prado

Saatchi & Saatchi Unveils Latest Work For Toyota Prado
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Saatchi & Saatchi has released an integrated campaign to launch the new Toyota Prado

The launch campaign demonstrates that, with the new Prado, luxury no longer has a fixed address. Whether it’s conquering the steepest of mountains or navigating the roughest of landscapes, absolute luxury can now go anywhere.

Mike Spirkovski, chief creative officer Saatchi & Saatchi Australia said: “There’s nothing like experiencing the best of everything: going anywhere you want and doing it all in an incredibly tough and luxurious Toyota Prado.”

The launch campaign, directed by Tom Noakes from Scoundrel, will be rolled out across a suite of TV spots supported in social, outdoor and digital.

CREDITS

Client: Toyota Motor Corporation Australia

Divisional Manager, National Marketing – Wayne Gabriel

Corporate Manager, Brand Management & Communications – Yolande Waldock

Manager, Marketing Communications – Commercial Vehicles & SUVs – Hannah Roy

Creative Agency – Saatchi & Saatchi Sydney

Production Company ­– Scoundrel

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