Saatchi & Saatchi has released an integrated campaign to launch the new Toyota Prado
The launch campaign demonstrates that, with the new Prado, luxury no longer has a fixed address. Whether it’s conquering the steepest of mountains or navigating the roughest of landscapes, absolute luxury can now go anywhere.
Mike Spirkovski, chief creative officer Saatchi & Saatchi Australia said: “There’s nothing like experiencing the best of everything: going anywhere you want and doing it all in an incredibly tough and luxurious Toyota Prado.”
The launch campaign, directed by Tom Noakes from Scoundrel, will be rolled out across a suite of TV spots supported in social, outdoor and digital.
Client: Toyota Motor Corporation Australia
Divisional Manager, National Marketing – Wayne Gabriel
Corporate Manager, Brand Management & Communications – Yolande Waldock
Manager, Marketing Communications – Commercial Vehicles & SUVs – Hannah Roy
Creative Agency – Saatchi & Saatchi Sydney
Production Company – Scoundrel