Wine website Vinomofo has signed on Saatchi & Saatchi Melbourne as the Aussie start-up’s creative agency following an extensive and competitive pitch process.

Vinomofo offers retail products using hyper-focused quality product selection and working directly with the best producers to bring 400,000 plus wine-loving members the best deals.

Vinomofo co-founder and joint CEO Andrew Eikmeier said the leadership team at Saatchi & Saatchi Melbourne made them the right partner to get the brand cranking its presence up a notch.

“Vinomofo wants everyone to be able to experience good wine- that’s our mission,” he said. “And the appointment of our first creative agency is going to help us bring our vision to life, at scale.”

“We’re pumped to be working with Saatchi & Saatchi Melbourne, not just for the team’s creativity, but perhaps more importantly, they showed a real understanding of our business, culture and values.”