Hollywood funny-man and global darling Ryan Reynolds has launched a new “ad” for low-cost wireless carrier Mint Mobile.
However, the word ad is certainly a loose term as the video campaign is essentially based on a PowerPoint presentation in lieu of an ad after CV-19 stopped production of the real ad.
Reynolds is the majority owner of the phone carrier, with the ad also created by the agency he owns, Maximum Effort Productions.
The ad starts with Reynolds explaining Mint Mobile was in the midst of creating an ‘epic’ ad before the coronavirus pandemic hit. Instead of said epic ad, he continues onto a parody of PowerPoint slides, featuring a puppy and even a cameo from his mum.
While the ad was supposed to be in jest, it actually shows how Reynolds’s production company was able to effectively pivot a campaign in the face of a challenge. The agency was created after the success of promoting Deadpool on a low budget, which led Reynolds and co-founder George Dewey to come together to produce work for larger briefs and clients.
The ad is set to run across Mint Mobile’s social channels on YouTube, Twitter and Instagram.
