Rolling Stone Releases Tones And I Magazine Cover As An NFT
The Brag Media is set to release a limited edition NFT (non-fungible token) of its first-ever Rolling Stone Australia cover next week, featuring homegrown global superstar Tones And I.
It comes amid a big week for the singer-songwriter, who releases her long-awaited and highly anticipated debut album ‘Welcome To The Madhouse’ this Friday, July 16.
The initiative marks the first time in the iconic masthead’s global 53-year history that a cover has been released as a NFT, with a limited release priced at $230 each, and available from July 19 at 12:00pm AEST. The sale will end 24-hours later, closing at 12:00pm AEST on July 20.
Those lucky enough to get hold of one of 350 NFT collectable bundles, priced at $250, will also receive a physical copy of Rolling Stone Australia’s debut (and sold out) issue signed and numbered by Tones And I, and an exclusive cassette of her debut album.
“It’s an absolute honour to be the first artist in the world to have a Rolling Stone Australia magazine cover released as a NFT,” Tones And I said, ahead of Friday’s album release.
The 350 collectors to secure one of the bundles will also get their names etched in history, with all willing NFT buyers to feature in an upcoming issue of Rolling Stone Australia in a double-page spread designed by the magazine’s Australian creative director, Katie Taylor.
In an Australian first, all sales of the Tones And I x Rolling Stone Australia bundle via thebrag.com’s new NFT Store – built in partnership with Origin – will be ARIA Charts accredited.
The Brag Media’s CEO Luke Girgis, said the NFT release presents a groundbreaking opportunity to further its mission in supporting Australian artists.
“We know that being featured on the cover of Rolling Stone is a monumental moment for artists, and it was no different for Tones And I who was picked by The Brag Media’s managing editor, Poppy Reid, to feature on the cover of our first issue last May,” Girgis said.
“By minting an exclusive NFT of this cover to celebrate the issue and create a one of a kind collectable for the NFT community, we also have an opportunity to – hopefully – help Tones And I achieve the first-ever #1 ARIA album sold as a NFT on our new store.”
Annabelle Herd, CEO at the Australian Recording Industry Association, said ARIA is very proud to continue to evolve the way music sales are recorded, ensuring that Aussie artists and their successes are well documented and celebrated – as they should be.
“It’s no surprise to see a forward-thinking step like this taken by a brand as iconic as Rolling Stone Australia, allowing fans to further engage with the artists they love. Congratulations to Tones And I and The Brag Media for making it happen,” Herd said.
The Brag Media has also presented Tones And I with its first Rolling Stone diamond ring at a special event at Sony Music, a new initiative where every person featured on the cover of Rolling Stone Australia receives their very own diamond ring to mark the occasion.
The Tones And I x Rolling Stone Australia NFT’s, along with the 350 collectable bundles, will go on sale at 12:00pm AEST on Wednesday, July 19 on thebrag.com’s new NFT Store.
The Brag Media chose Origin, a pioneering NFT platform using Ethereum blockchain technology, to power the new store. Its co-founder, Matthew Liu, welcomed the partnership.
“We’re very excited that Rolling Stone Australia, an iconic media brand with global recognition and over 40 years of history influencing music culture, is entering the NFT space with the Tones And I NFT release,” Liu said.
“NFTs enable creators to engage and interact with fans and collectors at a new, deeper level. This launch is another example of traditional media and music converging with the best of blockchain technology.”
Earlier this year, Rolling Stone Australia expanded its brand with the inaugural Sailor Jerry Rolling Stone Australia Awards, and, according to new Roy Morgan data on the national magazine market, Rolling Stone Australia bagged 152,000 readers in the year to March 2021, ahead of staple Australian mastheads Golf Digest, Family Circle and Men’s Fitness.
Latest News
TV Ratings (18/04/2024): I’m A Celebrity Wins Prime Time And Key Demos
Aussie viewers can be a harsh lot at times. Only days after Ellie Cole bled her heart out, she has been sent packing.
Effie&co Launches New ConnectAsia Division To Help Aussie Brands Market To Asian Consumers Overseas & At Home
Not provided is advice on using chopsticks and not spilling ramen down your shirt.
Cashrewards Sets Out Stall For New CMO
Thinking of applying for the Cashrewards CMO gig? Here are some insider tips that, yes, are tantamount to cheating.
‘I Ask For The TV Industry To Stand Up And Defend Itself’ – Seven Boss James Warburton Steps Down
The Seven supremo heads for the exits after five years. Here's hoping the Spotlight team organised the farewell bash.
Poh! Jamie! Adriano! Paramount ANZ reveals its tasty plans for this year’s MasterChef
It's your fan's guide to this year's MasterChef! Although no tips on how to pronounce crudités or use a un fait-tout.
Dentsu’s iProspect Partners With MOOD Tea Ahead Of May Campaign Launch
We love a Mood Tea here at B&T. Although we do store old screws and nails in the International Roast caterer's tin.
Opinion: When Culture Starts Eating Itself: Navigating The Age Of Self-eating Nostalgia
Born boss David Coupland asks is adland going through a nostalgia period? But please, no repeats of Best Of Red Faces.
Who’s Going To Cannes?! The TikTok Young Lions Winners!
It's Aussie adland's next gen! They're off to Cannes with high hopes of bringing back a Lion & a foot-long Toblerone.
Adobe Launches Express Mobile App With Firefly AI
Want to be the coolest kid at Friday staff drinks but forgot your retro Nikes? This new Adobe wizardry may do the trick.
ThinkNewsBrands & IMAA Extend News Publishing Education In Brisbane
Industry duo takes its publishing roadshow to Brisbane. Was disappointed no male attendees were wearing walk socks.
B&T Chats With Wavemaker’s Provocative Pioneers On Their Cross-Pacific Sojourn
B&T TV heads to Wavemaker's Sydney digs to interview two staffers from its New York & LA digs. If that makes sense?
HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square
Much like the fête's prized chutney wears a blue winners sash, so too should this top initiative from HoMie & Champion.
Thinkerbell Takes Us Back To Summer In Latest Work For XXXX
This beer ad wants to take you back to summer! Just minus any chance of a shark attack on your morning bus commute.
Cannes Lions Unveils 2024 Programme Featuring Queen Latifah, Jay Shetty & P&G’s Mark Pritchard
Are you one of the lucky ducks heading to Cannes in June? Check out the headliner acts you'll be queueing hours to see.
Scroll Media Recruits Costa Panagos From Twitch
Costa Panagos set to bring South American flair to the Scroll offices. Assuming that he is, indeed, South American.
Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
Born around the 2000s? Need to amp up your AI creds? This guide's for you (although it's not really that age specific).
General Motors Snares Heath Walker From Scania
Do you rage about oversized American cars on our roads? You need to bail up Heath Walker at parties & industry events.
VML Launches New “Envoyage” Brand For Flight Centre
VML unveils new brand for travel operator Flight Centre. Alas, no sign of those paid actors pretending to be pilots.
Subaru Places Media Account Up For Review
Subaru puts media up for review, as adland journos get set for mandatory "agency drives off with..." headline.
TV Ratings (17/04/2024): Contestants Faced With Harsh Realities As Alone Australia Heats Up (Or Cools Down)
Alone still doing the business for SBS. Overly long train journeys not doing the business, but they persist anyway.
Ben Fordham Loses Number One Spot As Ray Hadley Celebrates 156th Ratings Win
The radio numbers are in! Discover who's off for a boozy lunch today & who's waiting for the dreaded HR death knock.
Gourmet Ice Cream Brand Connoisseur Launches New “Thrill Your Senses” Iteration, Via SICKDOGWOLFMAN
Rattling the old "truth in advertising" adage comes this ice-cream spot full of noticeably thin people.
Paramount’s Global Sales Boss: ‘Australia’s Converged Model Is A Blueprint For How I’d Like All Of Our Markets To Be’
Paramount's global sales boss gives local sales ops the thumbs up. Didn't weigh-in on the Lisa Wilkinson debacle.
TikTok Starts Testing Its Instagram Rival In Australia
In exciting news for piano playing cats & brattish pranks in shopping centres, TikTok unveils its Insta rival plans.
Man Wrongly Named By Seven As Bondi Killer Hires Lawyers
Struggling to save for a house deposit? Why not get wrongly identified by Sunrise!
Smartsheet Appoints Indie Agency Sandbox Media To Its Media Account
Can't stand your colleagues? Like to dob them in when they miss a deadline? These work management platforms are ideal.
Boss Not Letting You Come To Cannes In Cairns? Use This Business Case To Convince Them!
Stingy boss won't spring for a ticket to Cairns? Add this to your persuasive argument repertoire. Or grovel.
Alt/shift/ Brisbane Builds Portfolio With Ausbuild Creative, PR, Content & Social Account Win
The Brisbane comms/PR agency lands constructor Ausbuild. Also hoping for a discount on its new glass conservatory.
Young Guns Versus The Old Guard: Who Adds More Value to Our Industry?
Cannes In Cairns poking this hornet's nest in a lively debate. Just so long as the oldies can get up the stairs.
70% Of Aussies Don’t Have Green Power Plans ENGIE Says In Major Brand Campaign Via HERO
Are you the notorious "light leaver on-er" in your flatshare? Quell any infighting with this green energy news.
PrettyGood Launches Offering Brand & Media Solutions For Australasian SMEs
B&T applauds the charitable nature of this new agency. Although we'd hate to see it impact any Chrissie present sends.
A Blunt End: Dolphins Medicinal Cannabis Sponsorship At Risk
Yes, it's another NRL drug story. Yet, thankfully it doesn't involve coke in Kuta during the off-season.
Slew Of New Creative Hires At Leo Burnett Australia
Ahhh, all black! The outfit of choice for agency creatives, David Jones staff and everyone in Melbourne.
Under Armour Unveils Local “Live in UA” Campaign
American apparel brand set for yet another tilt at the Aussie market, as Nike declares "we'll see about that".
Pepsi Launches New Look, Refreshing Classic Fashion Staples Via Special PR
Are you always the bridesmaid, never the bride, as the old saying goes? How do you think Pepsi feels?
Pure Blonde Returns To A Place Purer Than Yours In New Campaign Via The Monkeys
B&T's always been a huge fan of the 'drink yourself thinner' diet plan. So big thanks to Pure blonde, vodka & tequila.