Young Henrys and Rolling Stone have united to present a beer with purpose, The Unifier. Working with Rolling Stone Australia, The Unifier is a testament to the game-changers of yesteryear and today and is inspired by music’s role as a vehicle of protest, its capacity to heal divides and bring people together towards creating actual social change.
From the tunes born out of the 60s anti-war movement, to the 70s punk phenomenon felt across the UK, and 90s hip-hop that served messages against police brutality, there is a distinct common thread.
Sydney-based brewery, Young Henrys and iconic music and culture publisher Rolling Stone are taking a deep dive through the ages to pay the ultimate salute to these artists via The Unifier.
Head to Rolling Stone Australia’s microsite (accessible via QR code on all packaging) for an in-depth look into the collaboration via the award-winning illustrator, director and animator Robert Grieves, who has created a video that takes us through pivotal music moments throughout history.
Young Henrys and Rolling Stone have called on their own brand ambassadors who are facilitating social change in their own right. Names include multiple Grand Slam winning tennis star, sportsman and fierce disability advocate, Dylan Alcott as well as Amy Shark, Paul Demspy, Patience Hodgeson and more.
Proceeds of The Unifier will be donated to a number of organisations including the Dylan Alcott Foundation, Deadly Science, Autism Camp Australia and Support Act.
Young Henrys Co-founder Oscar McMahon said, “It’s no secret that Young Henrys are dyed-in-the-wool music lovers… not just for the listening, but for all that music is, was and for what it represents within our society and culture.”
“Great collaborations happen when people of similar values meet. We found some incredible, like minded souls in the halls of Rolling Stone and, during a conversation over a coffee, decided to do something together. We wanted to make something simple that would make people happy, that could represent our shared belief that music can spread messages of love, understanding and positivity, can be the mouthpiece for the generation that makes it and can give voice to the issues we all face.”
“Beer, like music, can bring people together. It is an honour to have some of our country’s best music journalists penning the articles within this project and hope it will serve as a simple catalyst for meaningful conversations between friends.”
Brag Media CEO Luke Girgis added, “Young Henrys’ love for music runs right through their brewery and history, so we are thrilled that they are brewing the first ever Rolling Stone beer in Australia. Together, Young Henrys and Rolling Stone will be taking The Unifier to music fans all across the country, we believe it tastes as good as your favourite record sounds.”
A limited-edition brew, The Unifier is a hazy and hoppy pale ale, made from rolled oats, stone fruit. and stacks of aroma and flavour. Since 2012, Young Henrys has been brewing beer that their local community is proud to champion, and from March 29, The Unifier will be made available on tap and in tinnies nationwide.
Don’t miss getting your hands on a tinnie or a schooner of The Unifier at your nearest pub or dearest bottle shop from March 29, to take a sip on something inspired by some of music’s most impactful individuals.