Ripe in Town, a curated digital platform for food, stays, and travel experiences, is offering brands and agencies to engage Australians looking for premium regional experiences through editorial content.
Ripe in Town celebrates the stories, destinations, and businesses that make regional towns across Australia distinctive. The platform offers brands a trusted context to reach engaged, experience-driven audiences looking to expand their travel plans outside major metropolitan hubs.
Ripe in Town focuses on:
- Branded content that resonates: Custom content such as branded guides, integrated campaigns, and content series, crafted to align with brand objectives while maintaining editorial credibility.
- Amplification across channels: Social media, email newsletters, and a dedicated directory increase campaign reach beyond website visits.
- Support for regional business ecosystems: ripe in Town not only supports brand objectives, but also celebrates local businesses, creating a community-first approach that resonates with audiences.
Lauren Deighton, founder of ripe in Town said: “Regional areas are still often underserved when it comes to premium lifestyle content and brand partnerships. Ripe in Town bridges that gap, helping brands connect meaningfully with audiences that are actively seeking the best experiences rural and regional towns have to offer.”
