Richards Rose Unveils New Wedding-Themed Campaign For Helga’s

Richards Rose Unveils New Wedding-Themed Campaign For Helga’s

Following on from its recent Helga’s ad, Richards Rose continues to promote the role of the bread company in people’s normal lives in its latest instalment of the campaign series.

The TVC episode, called ‘Big Day’, features an older man working out and eating well, eventually revealing that it has been part of a vigil to look and feel his best at his daughter’s wedding.

“This story builds on the great response to the first ‘Love thy neighbour’ piece and continues this fresh approach for FMCG brands which tend to flood our screens with undifferentiated product speak,” Richards Rose CEO Digby Richards said.


Marketing manager, loaf: Craig Murphy

Brand manager: Rose Milan

Agency: Richards Rose Sydney

Executive creative director: Adam Rose

Creative director: Chris Johnson

Creative group head: Paris Giannakis

Head of TV/content: Tanya Hairman

Head of planning: Jody Elston

Planning director: Thomasine Burnap

Group business director: Kate Heatley

Account director: Christine Lyall

Film company: The Sweet Shop

Director: Louis Sutherland

Post house: The Sweet Shop

Photographer: William Meppen

PR agency: Hausmann

Media: Slingshot

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