Richard Andrew Named ExternityX’s MD For SE Asia & Australia

Richard Andrew Named ExternityX’s MD For SE Asia & Australia
SHARE
THIS



Leading AI marketing platform EternityX has expanded to  Singapore, naming Richard Andrew (pictured below) managing director, Southeast Asia and Australia.

Andrew will be responsible for driving Southeast Asia and Australia’s strategy and business expansion, helping marketers to target the complex, lucrative China digital market, as China begins its post-COVID-19 recovery. Armay Guo has been named regional business development head SEA, working alongside Andrew. Headquartered in Hong Kong, EternityX has offices in Beijing, Shanghai, Guangzhou, New York and now Singapore.

In 2018 EternityX grew out of Chinese marketing firm BiddingX, which has over 50 industry awards. EternityX enables agencies and brands to effectively reach hundreds of millions of Chinese consumers in a cost- and time-effective manner. EternityX’s premium media inventory reaches more than 90-percent of China’s netizens through such partners as ByteDance, Tencent, Alibaba and WeChat.

EternityX CEO Charlene Ree noted that demand is building once again in China. “China is beginning its recovery, with the state and private sector boosting consumers. Local governments are issuing US$700 million worth of prepaid vouchers to consumers. Private mall owner Dalian Wanda Commercial Management Group issued US$28 million of coupons.

“And the Chinese consumer is ready to buy! In an April 2020 consumer survey, McKinsey found 47% of China consumers are ‘optimistic’, expecting the economy to rebound in two to three months, and grow as strongly or stronger than before. The Hermes flagship store in Guangzhou recently sold US$2.7 million of luxury products on its first day of reopening,” noted Ree.

EternityX’s clients include some of the world’s most-recognized luxury and travel brands, including Shiseido Group, L’Oreal Group, Richemont Group, LVMH Group, Singapore Airlines, Qatar Airways, Hilton Hotel Group and Shangri-La Hotel Groups.

“Our highly advanced platform, professional insights and unparalleled inventory ensure we deliver the cost-effective, successful campaigns that international brands require to be top of mind with the China consumer. Our experience navigating the Chinese market makes us uniquely positioned to help international brands harness the full potential of China’s pent-up spending demand as the country recovers from the Covid-19 pandemic,” concluded Ree.

China is the world’s largest source of international tourism. Chinese nationals were the biggest group of international travellers in 2019, spending US$128 billion globally. Bain and Company’s recent report on Chinese luxury spending says the China consumer accounted for 35 per cent of the value of luxury goods sold worldwide, while McKinsey predicts that by 2025 they will account for almost two-thirds of global growth in luxury spending.

Andrew commented: “I am extremely excited to be joining EternityX and use my strong understanding of the Asia market and deep knowledge of data driven marketing to drive the business to the next stage of growth in the Asia market. Travel and luxury brands, in particular, have an incredible opportunity to connect with Chinese consumers in the coming months as China opens up to the world.

“During these challenging times brands are more and more focused on business outcomes to measure the success of their marketing initiatives. EternityX’ s results-orientated data-driven technology and China expertise will help our clients overcome the current obstacles and deliver a competitive advantage.”

Please login with linkedin to comment

Externity X

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]