Drink company Ribena has pulled off the most royal stunt ever via BBH London by creating a balcony for a fake Harry and Meghan to wave from.
The campaign’s slogan is, “When you’ve Ribena a bit out.” and is clearly poking fun at Meghan and Harry for being left out of the Royal Family’s balcony line-up Photo for the Jubilee.
So Ribena came to the rescue by giving them the royal treatment.
Both Harry and Meghan are set to return for the Queen’s Platinum Jubilee Weekend, but now that Ribena has hired their impersonators, do they even need to? Clearly, Ribena jumped at the chance to create a commotion with this setup.
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The bold stunt also featured music and free Ribena flowing. It wasn’t exactly a regal affair but it was a vibe.
We didn’t want anyone to miss out on the platty joobs balcony party, so we made our own! #ChinUp pic.twitter.com/db7H4f5WAT
— Ribena (@RibenaUK) June 1, 2022
You could take pictures, and ask for autographs and it was all around just very clever and fun marketing. Who would have thought Ribena would seem so royal?
