Revival Time: Why An Event Could Be The Perfect Way To Restart Your 2020

Revival Time: Why An Event Could Be The Perfect Way To Restart Your 2020
SHARE
THIS



After more than two months of lockdown, things in Australia are slowly opening back up.You are now able to enjoy brunch in your favourite café, get a beer at your local pub or visit a beauty salon.

While there are still restrictions in place, the affordance of such liberties should have businesses asking – “what can we do moving forward?”

According to Lateral Event Management owner and CEO Simon Baggs, now is the time for businesses to start thinking about how they send the right message to stakeholders and clients.

“Our generation has never faced such a period of uncertainty. I think by now we are across the measures taken to combat the pandemic, but we just do not know in what state society and business in general will be in post-pandemic,” he told B&T

“Every organisation in every industry is looking ahead as best they can, planning for the challenges and opportunities that await them.

“But they should not do this in isolation (excuse the pun), they need to share their vision for the future with their stakeholders, re-invigorate their client relationships and motivate their staff, so they can move forward into the future with a swagger in their step.”

And what better way to get the conversation rolling than with a face-to-face event.

“This is where events come in,” Baggs said. “Well organised live, in-person events are the only forum that can achieve these aims.”

“The difference here is that we are applying medical skills to our corporate events, sharing our detailed plans with medical experts who review the plans, make recommendations and ensure we have everything in place for any eventuality.

The prospect of mass gatherings or larger events is still some time away, but that doesn’t mean the planning process has to be delayed, argued Baggs.

“I see no problem at all with starting the planning process now, developing the event that will deliver the right outcomes. Planning takes time, we should use this time to plan,” he said.

“The issue is when to hold the event, and that is a part of the planning process, and needs to take into account external conditions.”

Of course it’s fair to say events will be a little different once they start to return. While every event will be slightly different, the immediate focus will be social distancing, ensuring there is the right medical advice and making sure you know who is in the room.

“No one will be allowed to enter an event randomly, we will have the contact details of all staff, suppliers, hosts and guests and we will encourage everyone to have downloaded the COVIDSafe App.”

To find out how you can start preparing for your next event click here.

 

Please login with linkedin to comment

covid-19 Events lateral events

Latest News

Sunday TV Wrap: Fans Flock To Sunday Arvo Footy
  • Media

Sunday TV Wrap: Fans Flock To Sunday Arvo Footy

Both yesterday afternoon’s NRL and AFL games enjoyed good TV audiences, as locked out fans turn to the telly. Seven’s AFL coverage pulled 435,000, while the Nine’s NRL did 406,000. This, of course, was OzTAM metro numbers and doesn’t include pay TV viewers or those watching in pubs or clubs. In the battle of the […]

Binge And The Iconic Combine For ‘Inactivewear’
  • Media

Binge And The Iconic Combine For ‘Inactivewear’

BINGE, Australia’s newest entertainment streaming service, has partnered with THE ICONIC to create ‘INACTIVEWEAR’ – an exclusive line of unisex luxe-loungewear, launching on Tuesday, 7 July 2020. With over half of Australians (57 per cent) stating they’ve streamed at least 20 per cent more content during COVID-19, INACTIVEWEAR has been designed to provide Bingers with […]

Teambuilding concept. Business team putting their hands together, top view, free space, panorama
  • Media

Puffling Launches Progressive Employer Program

Talent platform, Puffling, has launched a new employer brand showcase, vetting organisations before applying based on the three key future of work pillars: Diversity, Flex and Culture. Whilst unemployment numbers continue to rise and many organisations gear up for restructures and further staff cuts, top performers are becoming harder to attract given market instability. Puffling […]

Isentia Announces New Culturally And Linguistically Diverse Media Monitoring Service
  • Technology

Isentia Announces New Culturally And Linguistically Diverse Media Monitoring Service

Isentia has today announced its Culturally And Linguistically Diverse (CALD) media monitoring service, to expand coverage to non-English publications across the country. The new service monitors foreign language publications across Australia and provides editorially curated article summaries in English, together with links to the pdf of the original article. The new service covers eight languages; […]

The Reality Of The New Econsumer: Are Brands Ready?
  • Partner Content

The Reality Of The New Econsumer: Are Brands Ready?

In the beginning of 2020, all sorts of ‘predictions’ around consumer confidence and ecommerce were made – predictions which are now utterly irrelevant. In the space of a few months, life irrevocably changed and predictable consumer behaviour was thrown out the window, along with a lot of ‘normality.’ So where will the consumer be left […]

Partner Content

by B&T Magazine

B&T Magazine
Free TV Calls On Government To Reform “1980s” Content Structure
  • Media

Free TV Calls On Government To Reform “1980s” Content Structure

Free TV Australia today called on the government to urgently reform the Australian content regulatory framework to provide commercial television broadcasters with flexibility to deliver the Australian content that audiences are demanding. Commenting on Free TV’s submission to the government’s options paper, ‘Supporting Australian stories on our screens‘, Free TV CEO, Bridget Fair said: “The […]

MyState Bank Unveils “Unbalanced World” TVCs Via The Royals
  • Campaigns

MyState Bank Unveils “Unbalanced World” TVCs Via The Royals

MyState Bank has showcased  new banking technology with a brand campaign created at the height of the Covid-19 lockdown. Virtual casting sessions, talent from the same family and a strict enforcement of a two-metre distancing rule on set: a brand campaign for MyState Bank by The Royals tackled Covid-19 restrictions to film a series of […]

Beer Brand Brahma Latest To Feel The Wrath Of Offended Hindus
  • Advertising
  • Marketing

Beer Brand Brahma Latest To Feel The Wrath Of Offended Hindus

Upset Hindus have urged Belgium-based brewer Anheuser-Busch InBev to change the name of its popular ‘Brahma’ beer brewed in Brazil, calling it highly inappropriate to their religion. Rajan Zed, who is President of Universal Society of Hinduism, pointed out that in Hinduism; Lord Brahma, along with Lord Vishnu and Lord Shiva; formed the great triad […]

Clems Sydney Brings Back D-D-Demazin
  • Campaigns

Clems Sydney Brings Back D-D-Demazin

After years in hibernation, the iconic and nostalgic ‘D-D-Demazin’ mnemonic from the 80s and 90s is back. The new ad, developed by Clemenger BBDO Sydney, will evoke fond childhood memories of Demazin, a well-known brand that has been treating Australian families for more than fifty years. While the new spot, directed by Airbag’s Chris Hill, […]

Bangkok Thailand - August 31 2017 Facebook App on iPhone with computer laptop background closeup male hand hold social network on smart device concept.
  • Media
  • Opinion

Young Australians Will Abandon Facebook If It Doesn’t Do More To Combat Hate Speech

In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]

Opinion

by B&T Magazine

B&T Magazine
Baskin-Robbins Australia Awarded For Stranger Things Campaign
  • Media

Baskin-Robbins Australia Awarded For Stranger Things Campaign

A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.

TikTok Turns On Trump (Again)
  • Media

TikTok Turns On Trump (Again)

TikTok has turned on Trump once again. As yet, no one brave enough to speculate it's the work of the Chinese government.

SAN FRANCISCO, CA JULY 1, 2018: Entrance to Adobe San Francisco office location in historic Baker and Hamilton warehouse
  • Media

Convert Digital Awarded Adobe’s Magento Gold Status

Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.

Influencers Raise $95k For Starlight Children’s Foundation In Do-Good Campaign Via Born Bred Talent
  • Campaigns

Influencers Raise $95k For Starlight Children’s Foundation In Do-Good Campaign Via Born Bred Talent

Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts.  With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]