After more than two months of lockdown, things in Australia are slowly opening back up.You are now able to enjoy brunch in your favourite café, get a beer at your local pub or visit a beauty salon.
While there are still restrictions in place, the affordance of such liberties should have businesses asking – “what can we do moving forward?”
According to Lateral Event Management owner and CEO Simon Baggs, now is the time for businesses to start thinking about how they send the right message to stakeholders and clients.
“Our generation has never faced such a period of uncertainty. I think by now we are across the measures taken to combat the pandemic, but we just do not know in what state society and business in general will be in post-pandemic,” he told B&T
“Every organisation in every industry is looking ahead as best they can, planning for the challenges and opportunities that await them.
“But they should not do this in isolation (excuse the pun), they need to share their vision for the future with their stakeholders, re-invigorate their client relationships and motivate their staff, so they can move forward into the future with a swagger in their step.”
And what better way to get the conversation rolling than with a face-to-face event.
“This is where events come in,” Baggs said. “Well organised live, in-person events are the only forum that can achieve these aims.”
“The difference here is that we are applying medical skills to our corporate events, sharing our detailed plans with medical experts who review the plans, make recommendations and ensure we have everything in place for any eventuality.
The prospect of mass gatherings or larger events is still some time away, but that doesn’t mean the planning process has to be delayed, argued Baggs.
“I see no problem at all with starting the planning process now, developing the event that will deliver the right outcomes. Planning takes time, we should use this time to plan,” he said.
“The issue is when to hold the event, and that is a part of the planning process, and needs to take into account external conditions.”
Of course it’s fair to say events will be a little different once they start to return. While every event will be slightly different, the immediate focus will be social distancing, ensuring there is the right medical advice and making sure you know who is in the room.
“No one will be allowed to enter an event randomly, we will have the contact details of all staff, suppliers, hosts and guests and we will encourage everyone to have downloaded the COVIDSafe App.”
To find out how you can start preparing for your next event click here.
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]