Revealed: The Cairns Crocodiles Awards 2026 Finalists!

The finalists for the 2026 Cairns Crocodiles Awards have been revealed!

And what a cast it is, with agencies from India, Japan, Taiwan, South Korea, Australia, New Zealand and more represented.

In the coming days, B&T will have the honour of showcasing the finalists’ work in their respective Campaign and Craft categories.

To find out who wins, however, you’ll need to buy your ticket to Cairns Crocodiles, presented by Pinterest, now. They’re selling fast.

You’ll also get to see the likes of Taika Waititi, Sir Martin Sorrell, Nedd Brockman, Jules Lund, David Ohana and more speak. It’s one helluva deal, we reckon.

The winners of the inaugural Regional Campaigns of the Year will be revealed live in Cairns, too.

As with last year, Gold, Silver, Bronze Cairns Crocodile trophies are awarded to the most impressive campaigns from across the Asia-Pacific region by our impressive jury panel.

View the 2025 Cairns Crocodiles Awards winners here.

As usual, if a typo has crept into this announcement, please email [email protected] and we’ll rectify it.

Campaign Award Finalists

AI Innovation Campaign

Brand Innovation Lab – Amazon, ‘Dine Cat Decoder’, Mars, Australia
Jellyfish, ‘Putting Our (Travel) Money Where Our Mouth Is’, Travel Money Oz, Australia
Smith Street, ‘Personalised Specials’, Coles, Australia
Thinkerbell, ‘The Last Order’, Menulog, Australia
VML, ‘The Hidden Eye Test’, 1001 Optometry, Australia

Automotive Campaign

Saatchi & Saatchi, ‘In A Pickle’, Toyota, Australia
TABOO, ‘Suddenly Everything Else Feels Old Fashioned’, BYD, Australia
Yango, ‘BYD: Powering the Real Aussie Driver’, BYD, Australia
Yango, ‘Denza: Curating a New Luxury Universe’, BYD, Australia

B2B Campaign – sponsored by LinkedIn

ABEL, ‘Why Don’t You Just Coates It?’, Coates, Australia
Accenture Song, ‘Smashing Old-School Finance’, Airwallex, Australia
iProspect, ‘eBay at the Cutting Edge of the Circular Economy’, eBay, Australia
NP Digital, ‘How Aggreko turned a $10m pipeline into a $110m bonanza’, Aggreko, Australia
oOh!media, ‘Own Summer with oOh!’, oOh!media, Australia
Optimise Media, ‘Reach for Remarkable’, Grant Thornton, Australia
Thinkerbell, ‘Post Up Post Labels’, Australia Post, Australia
WEX, ‘Don’t ask why, Ask WEX’, WEX, Australia

Beauty, Lifestyle & Fashion Campaign

2045 Agency, ‘The Longest Runway’, 247 Represent, Australia
Dentsu, ‘A One-Roll Theater’, TOTO, Japan
MECCA, ‘MECCA Bourke Street – The Future of Beauty’, MECCA, Australia
Mediahub, ‘A New Balance of Integration at The Australian Open’, New Balance, Australia
NP Digital, ‘It Works!’ How Dermal Therapy defended its #1 market position’, Dermal Therapy, Australia
SCA, ‘YSL x LiSTNR Love Game’, YSL, Australia
Thinkerbell, ‘Rexona Whole Body Deo – How To with Martha Stewart’, Unilever, Australia
We Are Different, ‘The Life-Changing Loo Roll’, Kleenex, Australia

Entertainment Campaign

Bureau of Everything, ‘Ausify Your Algo’, Music Australia, Australia
Droga5 ANZ, part of Accenture Song, ‘The Happiness List’, Meat & Livestock Australia, Australia
Special, ‘HBO Aussie Launch,’ HBO Max, Australia
Special, ‘Harry Potter Christmas Knight Bus’, HBO Max, Australia
Special, ‘IT: Welcome to Derry’, HBO Max, Australia
Wavemaker, ‘The Audible Express’, Audible, Australia

Film Campaign

Akcelo, ‘Go All Out’, World Rugby, Australia
Dentsu, ‘Barber’, Happy Cars, Japan
Droga5 ANZ, part of Accenture Song, ‘The Ad That Could Only be seen on SBS’, SBS, Australia
Droga5 ANZ, part of Accenture Song, ‘A match made in Seek’, SEEK, Australia
Emotive, ‘Google Pixel x Oscar Piastri Switcher Story’, Google Pixel, Australia
Grey Thailand, ‘The Good Time’, Bar B Q Plaza, Thailand
Howatson+Company, ‘Care You Can Count On’, Allianz, Australia
Schbang, ‘Stop Blaming Her’, Tata Capital, India
Special x EssenceMediacom x Rabbit, ‘Get Almost Almost Anything with Jim Courier, Courier’, Uber Eats, Australia
Today the Brave, ‘Not the Coast You Know’, True North, Australia
Today the Brave, ‘175 years of University of Sydney’, University of Sydney, Australia

FMCG Campaign

Brand Innovation Lab – Amazon, ‘Dine Cat Decoder’, Mars, Australia
EssenceMediacom, ‘MasterFoods Democracy Sauce’, Masterfoods, Australia
Havas Host, ‘Seafood Summer’, Tassal, Australia
Howatson+Company, ‘If You Can Take It, It’s Yours’, Selleys, Australia
Howatson+Company, ‘Dirty Old Secrets’, Seasol, Australia
Howatson+Company, ‘National Gardening League’, Yates, Australia
NP Digital, ‘How Aussie-born Little Bellies won a David vs Goliath battle’, Little Bellies, Australia
Special, ‘The Pepsi Recycling Rethink’, PepsiCo, Australia
T&P, ‘Disruptively Simple’, Maltesers, Australia
Today the Brave, ‘Wish upon a Tim Tam’, Arnott’s, Australia
VML, ‘Commuter Camo’, Nestlé, Australia

Food & Beverage Campaign

Always Human, ‘Activia’s Wellness Content Collective’, Activia, Australia
Bench Media, ‘100% wholesome nudie shots’, nudie, Australia
Dentsu, ‘Mahjong Coffee’, Suntory, Japan
Dentsu, ‘Intangible Cultural Sweet’, ISHIMURA-MANSEIDO, Japan
Droga5 ANZ, part of Accenture Song, ‘The Happiness List’, Meat & Livestock Australia, Australia
EssenceMediacom, ‘MasterFoods Democracy Sauce’, Mars, Australia
HSLR Creative Productions, ‘Petaluma: Delight is knowing’, Vinarchy, Australia
Nine, ‘How Subway coupled up with Love Island Australia’, Subway, Australia
Special, ‘Why Not Uber Eats?’, Uber Eats, Japan
Thinkerbell, ‘Home Ground Boots’, Lion, Australia
Today the Brave, ‘Jack’s Rides’, Jack Daniel’s, Australia
VML, ‘Commuter Camo’, Nestlé, Australia

Healthcare & Wellness Campaign

2045 Agency, ‘The No Board’, Bupa, Australia
Akcelo, ‘Find Your Fitphoria’, Anytime Fitness, Australia
Dentsu, ‘HapPee Buddy’, DFree, Japan
Dentsu, ‘Stool Donation Platform “Cho-Musubi”‘, Metagen Therapeutics, Japan
Dentsu, ‘VISIONGRAM’, Japan Blind Judo Federation, Japan
Dentsu, ‘The Missing Verse: Completing The Bento Symphony’, Zespri, Japan
Greenpoint, ‘The Menstrual Load’, Hey Zomi, Australia
Hopeful Monsters, ‘Say Goodbye To Your Sleep Monster’, Resmed, Australia
VML, ‘The Hidden Eye Test’, 1001 Optometry, Australia
We Are Different, ‘The Life-Changing Loo Roll’, Kleenex, Australia

Inclusivity Campaign

2045 Agency, ‘The No Board’, Bupa, Australia
2045 Agency, ‘Health Stories’, Bupa, Australia
Dentsu, ‘VISIONGRAM’, Japan Blind Judo Federation, Japan

Out Of Home Campaign – Sponsored by Broadsign

ABEL, ‘Stop the Stigma’, Cannabis Clinic, New Zealand
Dentsu, ‘Sleeping With Giant’, NELL, Japan
Enigma Communications, ‘However It Dies’, MobileMuster, Australia
Helios Worldwide, ‘Razer Gold Shinjuku Take Over’, Razer, Japan
Howatson+Company, ‘If You Can Take It, It’s Yours’, Selleys, Australia
Howatson+Company, ‘Dirty Old Secrets’, Seasol, Australia
Initiative, ‘Unmissable First Ball’, Cricket Australia, Australia
MBM / LUMO, ‘Colours of New Zealand’, Dulux, New Zealand
Ogilvy, ‘Meet Me At The Coke Sign’, Coca-Cola, Australia
Thinkerbell, ‘Streets Meltdown’, Streets, Australia
Vistar Media, ‘Lifeblood Blood Supply 2025’, Lifeblood, Australia
VML, ‘The Hidden Eye Test’, 1001 Optometry, Australia

PR Campaign

2045 Agency, ‘Emotional Baggage’, Mitchell & Ness / AFL, Australia
Droga5 ANZ, part of Accenture Song, ‘The Laws Of Cricket’, Asahi, Australia
Grey Thailand, ‘Fertilizer 2.5’, Thai Health Promotion Foundation, Thailand
Howatson+Company, ‘Petbarn Foundation Rescue Mission’, The Petbarn Foundation, Australia
Papaya, ‘Falling in Love with Australian Barramundi’, Australian Barramundi Farmers Association, Australia
Special, ‘Nearly Get Anything – Win’, Uber Eats, Taiwan
Special, ‘Last Flight Club’, Virgin Australia, Australia
Tourism and Events NT, ‘Love Letters to Alice’, Tourism and Events NT, Australia
VML, ‘The Hidden Eye Test’, 1001 Optometry, Australia
VML, ‘Commuter Camo’, Nestlé, Australia
We Are Different, ‘The Life-Changing Loo Roll’, Kleenex, Australia
We Are Different, ‘No Rings Attached’, Crystalbrook Collection, Australia

Print & Publishing Campaign

Are Media, ‘Arnott’s: The Cookbook x The Australian Women’s Weekly’, Arnott’s, Australia
Dentsu, ‘Our Press Mat’, The Daily Tohoku Shimbun, Japan
Dentsu, ‘Shaping the World’, Dentsu Advertising Awards, Japan
News Australia, ‘Back Australia, It’s Good For Us’, News Australia, Australia
REA Group, ‘How to Buy Masterclass’, REA Group, Australia

Public Service Announcement Campaign

Emotive, ‘Don’t Mine What’s Mine’, Deep Rising, Australia
Five by Five Global, ‘Red & Yellow Day’, Surf Life Saving Australia, Australia
Grey Thailand, ‘Fertilizer 2.5’, Thai Health Promotion Foundation, Thailand
Howatson+Company, ‘Incommon’, Sydney Jewish Museum, Australia
Kindred Studio, ‘Heard Island Pebbles’, Kindred Studios, Australia
KWP+Partners, ‘Lives worth living’, Motor Accidents Compensation Commission (MACC), Australia
Photoplay, ‘Change Direction’, The Westerman Jilya Institute for Indigenous Mental Health, Australia
The Hallway, ‘So Long Fat Cats’, B CORP, Australia
Thinkerbell, ‘Australia’s Deadliest Predator’, Transport Accident Commission, Australia

Radio & Audio Campaign

BRING, ‘Coke Studio: Uncovered’, Coca-Cola, Australia
Dentsu, ‘Voice of Food’, Ajinomoto, Japan
Southern Cross Austereo, ‘Ride On The Refresh Side’, Coca-Cola, Australia
Southern Cross Austereo, ‘Fair Play New South Wales’, GIO, Australia

Retail Campaign

Dentsu, ‘Mahjong Coffee’, Suntory, Japan
Dentsu, ‘Intangible Cultural Sweet’, ISHIMURA-MANSEIDO, Japan
Connect by Live Nation Australia, ‘TWICE’, Westfield, Australia
Smith Street, ‘Coles Personalised Specials Growth Engine’, Coles, Australia
Special, ‘Mum-nipulate the algorithm’, Kitchen Warehouse, Australia
VML, ‘The Hidden Eye Test’, 1001 Optometry, Australia

Retail Media Campaign

Coles 360, ‘Coles 360 Nestlé KitKat F1 Partnership Campaign’, Nestlé , Australia
Dentsu, ‘Mahjong Coffee’, Suntory, Japan
VML’ The Hidden Eye Test’, 1001 Optometry, Australia

Social & Content Creator Campaign – sponsored by TikTok

Always Human, ‘Activia’s Wellness Content Collective’, Activia, Australia
BRING, ‘Battlefield 6: Takeover’, EA, Australia
Connecting Plots, ‘The Week-Long Layover’, Changi Airport, Australia
Emotive, ‘Google Pixel x Oscar Piastri Switcher Story’, Google Pixel, Australia
EssenceMediacom, ‘MasterFoods Democracy Sauce’, Masterfoods, Australia
Howatson+Company, ‘Dirty Old Secrets’, Seasol, Australia
Howatson+Company, ‘Incommon’, Sydney Jewish Museum, Australia
Schbang, ‘India Called It Prashant, Not Croissant’, Britannia Industries, India
Special, ‘Made For Down Under’, Bonds, Australia
Special, ‘Homebody Intervention Committee’, Uber, South Korea
Today the Brave, ‘Redhead Redemption’, Wendy’s, Australia
Today the Brave, ‘Ultimate Airport Dad’, Bargain Car Rental, Australia
VML, ‘Commuter Camo’, Nestlé, Australia

Technology Campaign

Brand Innovation Lab – Amazon, ‘Dine Cat Decoder’, Mars, Australia
BRING, ‘DiDi Kick Ons’, DiDi, Australia
Dentsu, ‘HapPee Buddy’, DFree, Japan
Dentsu, ‘VISIONGRAM’, Japan Blind Judo Federation, Japan
Employment Hero, ‘Quick smart: Launching the world’s first Employment Operating System’, Employment Hero, Australia
EssenceMediacom, Special Group & Livewire, ‘Uber Backseat Arcade’, Uber, Australia
REA Group, ‘REA Group x nbn integration’, nbn, Australia
VML, ‘The Hidden Eye Test’, 1001 Optometry, Australia
We Are Different, ‘The Moment Club’, FUJIFILM, Australia

Travel & Leisure Campaign

Bench Media, ‘Life Takes Off When You Do’, Sydney Airport, Australia
Droga5 ANZ, part of Accenture Song, ‘Come and Say G’day’, Tourism Australia, Australia
Jellyfish, ‘Putting Our (Travel) Money Where Our Mouth Is’, Travel Money Oz, Australia
NP Digital, ‘How brand-first strategy boosted Club Med’s revenue to 12.6m’, Club Med, Australia
Publicis Australia, ‘That Holiday Feeling’, Tourism and Events Queensland, Australia
Special, ‘Last Flight Club’, Virgin Australia, Australia
The Hallway, ‘The Travel Brand That Stopped Chasing Clicks’, Webjet, Australia
Today the Brave, ‘Immersive Adventure’, True North, Australia
We Are Different, ‘No Rings Attached’, Crystalbrook Collection, Australia

Craft Award Finalists

AI Craft

AiCandy, ‘Mad World’, United Nations Association of Australia, Australia
Employment Hero, ‘Making Payday Super Easy’, Employment Hero, Australia
Plus Also Studios, ‘Surprisingly Good Pub Accommodation’, Nightcap Hotels, Australia
VML, ‘The Hidden Eye Test’, 1001 Optometry, Australia

Branded Content

Brand Innovation Lab – Amazon, ‘Dine Cat Decoder’, Mars, Australia
Dentsu, ‘Intangible Cultural Sweet’, ISHIMURA-MANSEIDO’, Japan
Dentsu, ‘HapPee Buddy’, DFree, Japan
Havas Host, ‘Launching IKEA into hearts and homes with a ‘Swede As’ New Zealand road trip’, IKEA, New Zealand
Howatson+Company, ‘Dirty Old Secrets’, Seasol, Australia
Howatson+Company, ‘If You Can Take It, It’s Yours’ Selleys, Australia
iProspect, ‘Still Rolling: Solo by MYOB x Australian Idol’, Myob, Australia
Mamamia Network, ‘Youi x Mamamia – What Do You Do Next?’, Youi, Australia
Mediahub, ‘Lurpak Churns Up The Heat in The Masterchef Kitchen’, Arla, Australia
SCA, ‘YSL x LiSTNR Love Game’, YSL, Australia
Today the Brave, ‘Jack’s Rides’, Jack Daniel’s, Australia

Design

Akcelo, ‘Halloween Hijack’, Doritos, Australia
Dentsu, ‘Intangible Cultural Sweet’, ISHIMURA-MANSEIDO, Japan
Dentsu, ‘Lovely Ego’, Ad Museum Tokyo, Japan
Dentsu, ‘Under the Baseball Cap: Hidden Stories’, Otsuka Pharmaceutical, Japan
Dentsu, ‘VISIONGRAM’, Japan Blind Judo Federation, Japan
Howatson+Company, ‘Incommon’, Sydney Jewish Museum, Australia
Plus Also Studios, ‘Made Of This Place’, ALH Group, Australia
Today the Brave, ‘Punk Healthcare’, TMRW, Australia
Traffic, ‘Brisbane Airport Rebrand’, Brisbane Airport Corporation, Australia
VML, ‘The Hidden Eye Test’, 1001 Optometry, Australia

Direct

Brand Innovation Lab – Amazon, ‘Dine Cat Decoder’, Mars, Australia
Dentsu, ‘Lovely Ego’, Ad Museum Tokyo, Japan
Droga5 ANZ, part of Accenture Song, ‘The Hard Rated Homecoming’, Asahi, New Zealand
Grey Thailand, ‘Fertilizer 2.5’, Thai Health Promotion Foundation, Thailand
Howatson+Company, ‘Dirty Old Secrets’, Seasol, Australia
Howatson+Company, ‘National Gardening League’, Yates, Australia
VML, ‘The Hidden Eye Test’, 1001 Optometry, Australia
VML , ‘Commuter Camo’, Nestlé, Australia
Yango, ‘Scape: Conversation to Conversions’, Scape, Australia

Effectiveness – sponsored by StackAdapt

BOQ Group, ‘Bank of Queenslanders’, Bank of Queensland, Australia
Bastion Agency, ‘Kellogg’s ‘For Real’, Kellogg’s, Australia
Carat, ‘The Family Roast’, Medibank, Australia
Grey Thailand, ‘Fertilizer 2.5’, Thai Health Promotion Foundation, Thailand
Howatson+Company, ‘Dirty Old Secrets’, Seasol, Australia
Howatson+Company, ‘If You Can Take It, It’s Yours’, Selleys, Australia
MECCA, ‘MECCA Bourke Street – The Future of Beauty’, MECCA, Australia
Paper Moose, ‘Travel Fully’, Klook, Australia
Starcom, ‘Proof, Not Promises: How Jack Daniel’s Linked Media Exposure to grow RTD Sales +84%’, Brown Forman, Australia
Today the Brave, ‘Immersive Adventure’, True North, Australia
VML, ‘The Hidden Eye Test’, 1001 Optometry, Australia
Yango, ‘Scape: Conversation to Conversions’, Scape, Australia

Experiential & Activations

BRING, ‘DiDi Kick Ons’, DiDi, Australia
Dentsu, ‘Mahjong Coffee’, Suntory, Japan
Droga5 ANZ, part of Accenture Song, ‘The Hard Rated Homecoming’, Asahi, New Zealand
Enigma Communications, ‘However It Dies’, MobileMuster, Australia
Hakuhodo, ‘Sakura Scan’, Kirin, Japan
Havas Host, ‘Ikea, Everywhere – Pop Ups’, IKEA, New Zealand
Howatson+Company, ‘If You Can Take It, It’s Yours’, Selleys, Australia
Thinkerbell, ‘Australia’s Deadliest Predator’, Transport Accident Commission, Australia
Today the Brave, ‘Jack’s Rides’, Jack Daniel’s, Australia
VML, ‘The Hidden Eye Test’, 1001 Optometry, Australia
VML, ‘Commuter Camo’, Nestlé, Australia
Wavemaker, ‘The Audible Express’, Audible, Australia

Film Craft

Akcelo, ‘Go All Out’, World Rugby, Australia
Dentsu, ‘Take Back What Matters — So We Don’t Melt Away’, Mitsubishi Electric, Japan
Dentsu, ‘Fries Beat 2025’, McDonald’s, Japan
Dentsu, ‘A One-Roll Theatre’, TOTO, Japan
FINCH, ‘Silent Films’ – ‘Four Legged Friend’, Telstra, Australia
FINCH, ‘Can’t Do That While You’re Driving’, Uber, Australia
FINCH, ‘The Flight of the Finch’, Allianz, Australia
Grey Thailand, ‘The Good Time’, Bar B Q Plaza, Thailand
Howatson+Company, ‘Dirty Old Secrets’, Seasol, Australia
Publicis Australia, ‘We Know Good Food’, Nine Entertainment, Australia
Special, ‘Skip The Kung Fu’, Uber, Hong Kong
The Hallway, ‘So Long Fat Cats’, B CORP, Australia

Integrated

Bastion Agency, ‘Bunnings ‘Legend of the Tongs’, Bunnings, Australia
BOQ Group, ‘Bank of Queenslanders’, Bank of Queensland, Australia
Carat, ‘Eye for Value – Launch Campaign’, Dan Murphy’s, Australia
Grey Thailand, ‘Fertilizer 2.5’, Thai Health Promotion Foundation, Thailand
Havas Host, ‘IKEA, Everywhere – NZ Integrated Launch’, IKEA, New Zealand
Havas Host, ’50 Years in Australia, and it’s just the start’, IKEA, Australia
Howatson+Company, ‘National Gardening League’, Yates, Australia
Howatson+Company, ‘Dirty Old Secrets’, Seasol, Australia
Mastercard, ‘Tap & Grow Mastercard’, Mastercard, New Zealand
Mediahub, ‘A New Balance of Integration at The Australian Open’, New Balance, Australia
NP Digital, ‘‘It Works!’ How Dermal Therapy defended its #1 market position’, Dermal Therapy, Australia
Today the Brave, ‘Immersive Adventure’, True North, Australia
VML, ‘Commuter Camo’, Nestlé, Australia

Media – sponsored by Pinterest

Dentsu, ‘Mahjong Coffee’, Suntory, Japan
EssenceMediacom, Special Group & Livewire, ‘Uber Backseat Arcade’, Uber, Australia
Mediahub ANZ, ‘A New Balance of Media Excellence at The Australian Open’, New Balance, Australia
The Hallway, ‘The Travel Brand That Stopped Chasing Clicks’, Webjet, Australia
The Media Store, ‘RMIT – What the Future?!’, RMIT, Australia
Today the Brave, ‘Immersive Adventure’, True North, Australia
VML, ‘The Hidden Eye Test’, 1001 Optometry, Australia
VML, ‘Commuter Camo’, Nestlé, Australia
Yango, ‘BYD: Powering the Real Aussie Driver’, BYD, Australia
Yango, ‘Conversations to Conversions’, Scape, Australia
Yango, ‘Denza: Curating a new luxury universe’, BYD, Australia

Radio & Audio Craft

Connecting Plots, ‘Don’t Look Back In Hanger’, Oporto, Australia
Smith & Western Sonic Branding, ‘Australia’s Nation Brand’, Austrade, Australia
Thinkerbell, ‘Australia’s Deadliest Predator’, Transport Accident Commission, Australia
Thinkerbell, ‘Wood Calls for Cabot’s’, Cabot’s, Australia

Strategy

Dentsu, ‘The Missing Verse: Completing The Bento Symphony’, Zespri, Japan
Dentsu, ‘HapPee Buddy’, DFree, Japan
Dentsu, ‘Intangible Cultural Sweet’, ISHIMURA-MANSEIDO, Japan
Droga5 ANZ, part of Accenture Song, ‘The Ad That Could Only be seen on SBS’, SBS, Australia
Howatson+Company, ‘If You Can Take It, It’s Yours’, Selleys, Australia
Tag Worldwide, ‘SOS: Save our sinks’, Sydney Water, Australia
Telstra, ‘Transforming Telstra’s Retail Future’, Telstra, Australia
VML, ‘The Hidden Eye Test’, 1001 Optometry, Australia

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