Kanye West has announced he is ending his partnership with the Gap, causing the retailer’s stocks to dive.
“I’m going to give you a minute!” But Kanye West is the best man ever at making the news and generating buzz.
Unlike us, mortals, West doesn’t need a new album launch to make headlines. Instead, he can take over the news cycle with his usual unpredictable style. So what has he done today? Well, he is cutting his collaboration with retailer Gap.
West’s previous collaborations with the brand have been considered hot property and sold out. That icon blue puffer jacket! Who could forget it? Plus, West’s success with his fashion house Yeezy is very impressive.
Any fashion fanatic worth their salt, won’t be happy with this news. It’s also a big move when you consider that West has famously spoken about working at one of the stores as a teenager and announced his goal is to become the creative director.
But that dream is dead, and it is costing Gap.
The Guardian reported that Nicholas Gravante, West’s attorney said in an email statement, “Gap left Ye no choice but to terminate their collaboration agreement because of Gap’s substantial noncompliance.”
Kanye then appeared on a CBNC, and, when asked why he wanted to walk away from Gap, he said, “I’m sorry, but I’m not going to argue with people broker than me about money!”
While he speaks, you can see the stocks plummeting in real time.
Kanye called them broke boys 💀💀pic.twitter.com/mHfWfeTxYf
— Ahmed/The Ears/IG: BigBizTheGod 🇸🇴 (@big_business_) September 15, 2022
Naturally, the internet is reacting to the drama.
YE SENT NOTICE OF TERMINATION TO GAP pic.twitter.com/WFAGbnXh82
— YEEZY MAFIA (@theyeezymafia) September 15, 2022
Kanye announcing his termination with Gap and they got the live feed of their stock crashing😂😂 pic.twitter.com/JdAosIsBKE
— Debating Hip-Hop (@DebatingHipHop_) September 15, 2022
Liza Minnelli has outlived the partnership between Kanye West and Gap. The Yeezy Gap apparel line deal, announced in 2020, was supposed to last 10 years
— LizaMinnelliOutlives (@LiZaOutlives) September 15, 2022
