Kanye West has announced he is ending his partnership with the Gap, causing the retailer’s stocks to dive.
“I’m going to give you a minute!” But Kanye West is the best man ever at making the news and generating buzz.
Unlike us, mortals, West doesn’t need a new album launch to make headlines. Instead, he can take over the news cycle with his usual unpredictable style. So what has he done today? Well, he is cutting his collaboration with retailer Gap.
West’s previous collaborations with the brand have been considered hot property and sold out. That icon blue puffer jacket! Who could forget it? Plus, West’s success with his fashion house Yeezy is very impressive.
Any fashion fanatic worth their salt, won’t be happy with this news. It’s also a big move when you consider that West has famously spoken about working at one of the stores as a teenager and announced his goal is to become the creative director.
But that dream is dead, and it is costing Gap.
The Guardian reported that Nicholas Gravante, West’s attorney said in an email statement, “Gap left Ye no choice but to terminate their collaboration agreement because of Gap’s substantial noncompliance.”
Kanye then appeared on a CBNC, and, when asked why he wanted to walk away from Gap, he said, “I’m sorry, but I’m not going to argue with people broker than me about money!”
While he speaks, you can see the stocks plummeting in real time.
Kanye called them broke boys 💀💀pic.twitter.com/mHfWfeTxYf
— Ahmed/The Ears 🇸🇴 (@big_business_) September 15, 2022
Naturally, the internet is reacting to the drama.
YE SENT NOTICE OF TERMINATION TO GAP pic.twitter.com/WFAGbnXh82
— YEEZY MAFIA (@theyeezymafia) September 15, 2022
Kanye announcing his termination with Gap and they got the live feed of their stock crashing😂😂 pic.twitter.com/JdAosIsBKE
— Debating Hip-Hop / JID AOTY (@DebatingHipHop_) September 15, 2022
Liza Minnelli has outlived the partnership between Kanye West and Gap. The Yeezy Gap apparel line deal, announced in 2020, was supposed to last 10 years
— LizaMinnelliOutlives (@LiZaOutlives) September 15, 2022
Please login with linkedin to commentKayne West
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]
Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]