Resolution Digital, full-service digital agency for the Omnicom Media Group, has recently appointed Olia McDonald as creative technology director, expanding on Resolution’s digital-first creative offering.
Olia McDonald, previously of AOL and Big Mobile, has joined as creative technology director, reporting into Karina Pike, Resolution’s national business director.
As a full-service digital agency, Resolution Digital recognises the critical role that creative plays in the digital ecosystem.
“From gamified rich media formats to adaptive streaming and custom metrics to measure creative performance, we are investing to ensure our clients have access to the best in creative technology. With that in mind, Olia’s hire has been a huge win for the team at Resolution,” said Pike.
As creative technology director, McDonald will be responsible for driving new business for Resolution’s digital-first creative solutions.
“When technology adds value to people’s lives, great things happen! I have always enjoyed seeing how advertising technology evolves. The focus throughout my career, across South Africa, Asia and now in Australia, has been how technology can add value to brands and consumers,” said McDonald.
“Now, as the creative technology director at Resolution Digital, I get to ensure that our clients have the best digital creative solutions in the market to deliver the best campaign outcomes.”
Please login with linkedin to commentresolution digital
Across the world, rising costs are causing anxiety and financial struggles for consumers. The worldwide impact of inflation is affecting their outlook and behaviour. More than half of consumers globally are struggling financially because of inflation and the increasing price of fuel, housing and everyday goods. Russia’s war on Ukraine intensifies their concerns around supply-chain […]
Nielsen is releasing its global annual environmental, social and governance (ESG) report to share information in six key ESG topic areas including diversity, equity and inclusion, human capital, governance, data privacy and security, environment, and communities. The report is designed to demonstrate how Nielsen does what it does with responsibly and with integrity—and how that […]
One of Australia’s fastest growing fintech, The Lendi Group has appointed media agency Initiative with its media strategy, planning and buying services across its powerhouse property brands and networks Lendi and Aussie. Initiative was previously appointed by Aussie in February 2020, before the brand merged with Lendi becoming Lendi Group.
Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced the results of an independent Multichannel Brand Impact study from Kantar, the world’s leading data, insights and consulting company. eMarketer forecasts show digital ad spending in the U.S. will reach $270B in the U.S. by […]