Commercial radio revenue increased in the March 2022 quarter, while Australian radio audiences in the major metros reached a record high with 11.6 million listeners tuning in each week, according to new figures compiled by Milton Data and released today by CRA.
Advertising revenue for metropolitan commercial radio stations increased 3.2 per cent in the March 2022 quarter, totalling $158.347 million up from $153.418 million recorded in the same quarter in 2021.
GfK radio survey two, which surveyed radio audiences from February to April in the major metros, saw commercial radio listening hit a new record number of listeners nationally to 11.6 million per week, up 2.5 per cent since the same period last year.
“It’s great to see the strong bounce back of radio with commercial radio leading the way achieving both record radio listening levels and steady revenue growth,” said CRA chief executive officer, Ford Ennals.
“This is a powerful message to advertisers that commercial radio listening is on the rise and more popular with audiences than ever, making it the most effective audio medium for advertisers wanting to reach audiences at scale.”
Sydney’s revenue was up 5.1 per cent year on year to $47.271 million in the March quarter, Adelaide revenues grew by 3.8 per cent to $14.041 million, Brisbane was up 3.1 per cent to $23.740 million, Perth was up 2.6 per cent to $20.269 million, and Melbourne was 1.7 per cent higher at $53.026 million.
Ennals said the monthly revenue numbers in March were also up 24 per cent from February.
March monthly results saw the five major Australian capital city markets record a 4.6 per cent rise compared to the same month the previous year. Ad revenue totalled just over $64.034 million compared to $61.325 million in March 2021.
Adelaide stations recorded a 5.6 per cent rise compared with March last year generating $5.625 million in ad revenue. Brisbane climbed 5.4 per cent to $9.651 million, Melbourne was up 5.3 per cent to $21.318 million, Sydney’s revenue was up 4.6 per cent generating $19.694 million in revenue and Perth saw some growth with a 0.8 per cent rise recording $7.74 million in ad revenue.
