Remarkable Marketers: Meet Blackmores’ Tami Cunningham

Remarkable Marketers: Meet Blackmores’ Tami Cunningham
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



There are some pretty remarkable people in our industry, each offering their own unique perspective to adland.

While we spend so much time learning about our peers’ career highlights, B&T, in partnership with Carat Australia, thought it high time to dig a little deeper, and find out what makes the shining stars of our industry tick and, at times, tock.

So, for the next little while, we will be publishing a series of personal profiles.

Get ready to laugh, cry and be taken on an emotional rollercoaster as we hear more about adland’s most remarkable marketers.

Blackmores’ Marketing Director (Australia & New Zealand), Tami Cunningham: The pragmatic coffee snob

I am a mum, wife, daughter, basketball widow, coffee snob, brand champion, loyal but sometimes lax friend, Pilates enthusiast, amateur bushwalker, rom-com tragic, real.

When I was 10, I was set on becoming a professional roller-skater. I had this fabulous pink skirt and perfectly white skates – think Xanadu meets Blades of Glory – and I was actually pretty good! And if I wasn’t a marketer, I’d own and run a small hole-in-the wall coffee shop.

I find myself feeling the most motivated when I’m working with like-minded people to make a real difference. I’m passionate about seeing people and brands grow so they can be the best they can be. I find storytelling always works in marketing; people connecting with people on a human level.

What doesn’t work? Autocracy. Speed, agility and innovation are the hallmarks of a successful organisation, and unless you empower the people who can make a difference, nothing gets done.

A brand that makes me jealous with rage it’s so good has got to be Apple, mainly for its customer obsession and ruthless simplicity. Closer to home, Qantas for a brand identity that is consistent across every single customer touch point. And for a campaign built on a true insight, kept fresh but consistent across the years, and with enough flex to both make me cry and put bums on seats.

My favourite ad of all time is Yellow Pages’ ‘Not Happy Jan!’. Simple, funny and bloody effective. If the challenge is to be noticed, remembered and understood, this ticks all the boxes.

The best day of my life that doesn’t involve soppy stuff like getting engaged/marriage/kids is when I bought my first car. It was a bright blue Mini panel van (yes, it had curtains – ahhh!). It was a really proud moment – I worked and saved for a long time to buy it with my own money. It felt like the first step into adulthood and independence.

Thinking of my all-time hero, I think if success is living a meaningful life then I can’t go past someone like Jane Caro. She has an opinion, is fearless in expressing it and she keeps it real. Every time I read something she’s written, I’m reminded to fight for an authentic female voice, and that progress is better than perfection.

Please login with linkedin to comment

Blackmores Carat remarkable marketers Tami Cunningham

Latest News

Study: Why The Australian Made Green & Gold Kangaroo Remains A Winner
  • Marketing

Study: Why The Australian Made Green & Gold Kangaroo Remains A Winner

The Australian Made logo has confirmed its international appeal, with new Horizon Consumer Science research finding 97 per cent of overseas consumers have a positive first impression of the iconic green and gold kangaroo. The research, which was carried out in six diverse export markets, found that more than two thirds (70 per cent) of […]

DDB Melbourne Wins Dulux’s Creative
  • Advertising

DDB Melbourne Wins Dulux’s Creative

Dulux has appointed DDB Melbourne as its sole creative and strategy agency following a competitive pitch. As a result of the appointment, the agency will lead strategy and creative for Dulux’s Decorative paints and coatings portfolio of brands, including Dulux, British Paints, and Berger. Dulux GM of Marketing, Strategy & Growth, Richard Hansen said: “Previously […]

ME Bank’s Candice Ayad: Leaders Of The Future Must Show Empathy, Vulnerability
  • Marketing

ME Bank’s Candice Ayad: Leaders Of The Future Must Show Empathy, Vulnerability

Candice Ayad has worked with strong, powerful women leaders. But they lacked two fundamental qualities in their leadership, which, she says, will be critical within businesses going forward. The Women in Media Awards, presented by Are Media, are just days away, with the best of Australian media set to be recognised and celebrated for their […]

by B&T Magazine

B&T Magazine
The Five Values For Business Success
  • Opinion

The Five Values For Business Success

Here's a serious business article that hopefully ticks B&T's quota box for serious business articles.

Opinion

by B&T Magazine

B&T Magazine
Is B2B Marketing Missing Its Emotional Touch?
  • Media

Is B2B Marketing Missing Its Emotional Touch?

B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]

Opinion

by B&T Magazine

B&T Magazine
Burger King Trials Reusable Packaging
  • Media

Burger King Trials Reusable Packaging

Here's a top initiative from Burger King that does kinda sound like a slightly tedious Craig Reucassel documentary.

by B&T Magazine

B&T Magazine