As promised, here are some more glorious ideas from the industry for the Good AZ Gold Adland Challenge. We’ve even learned how to link to the PDFs for your viewing pleasure.
“Emergency Sceptics”
Creators: Brodie Evans and Nick Duron, Digitas
Insight: Fear and misinformation spread by online grifters and ‘health gurus’ is breeding vaccine hesitancy across Australia.
Idea: Let’s use Australia’s love of taking the piss out of tall poppies as the tool to disarm anti-vax influencers and break their algorithm-powered spell over Aussies.
Click here to check it out.
“Wildfire”
Creators: Brodie Evans and Nick Duron, Digitas
Insight: Aussies are struggling to keep up with mixed messages from politicians they don’t trust.
Idea: Let’s call upon the people we trust the most in times of disaster – frontline firefighters – to amplify our call to arms and put the preventative impact of vaccination into perspective.
Click here to check it out.
“The conspiracy, conspiracy”
Creators: Tim Newton, Wunderman Thomson
Problem: Conspiracy theorists are causing massive damage and doubt around vaccination
and, unfortunately, no matter how logical or well-reasoned you are with them, they
just aren’t gonna listen. But there is one thing that they will listen to.
Idea: To convince conspiracy theorists around the world that getting vaccinated is the
right way to go, we’ll go to the one thing they believe in more than anything.
Conspiracies. In other words, we’ll release a conspiracy that out-conspiracies their vaccine conspiracies.
Click here.
“#Jabbed & Safe by AstraZeneca”
Creator: Pernilla Thakur Lundqvist, student
Authorities’ communication of contradictory information, low accessibility and bad media have generated an unreasonable fear for vaccination, especially AstraZeneca. The current behaviour of the Australian population is hesitant and fearful towards getting vaccinated, especially amongst ethnic minorities.
Click here.
