RedBalloon Expands Its Presence Into New Zealand

RedBalloon Expands Its Presence Into New Zealand
SHARE
THIS



Following a busy 2015 that saw a new website and rebranding; online experience retailer RedBalloon.com.au is now ramping up its effort across the Tasman, aiming to take advantage of New Zealand’s ever growing tourism market and reputation for incredible experiences.

RedBalloon has had a presence in New Zealand for 12 years, launching the redballoon.co.nz business in December 2003, only two years after founding directors Naomi Simson and Peter Simson established the Australian business.

As Australia’s leading online experience retailer, RedBalloon works with more than 1000 suppliers, lists more than 3000 experiences and gifts, boasts a multi-million dollar marketing spend and sees website traffic of over 7.5 million annually.

Yet up until now, the business has really only dipped their toes in the kiwi market.  That’s all about to change in 2016 according to CEO Nick Baker.

Baker was appointed in March last year, and hasn’t wasted any time setting some major changes in motion: Launching a new website, undertaking a full re-brand, and signing major corporate partners including Velocity and Accor Hotels.

According to Baker, now is the right time to make a strategic move into New Zealand.

“We’re now in a position where RedBalloon is moving towards live availability, so we want to appeal to the 1.3 million Aussies who arrive in New Zealand every year,” Baker said.

“This time we have a clear strategy and we’ve employed a local professional with a great depth of experience with New Zealand trade and tourism. Having looked at the market from a fresh perspective and scoped out the opportunity, we’re much better positioned to have a go at bringing New Zealand to life.”

Former Tourism New Zealand employee Adam Hughes has been appointed regional product and partnerships manager and will be based in Rotorua for the first six months while he grows the local experience portfolio.

“I’m thrilled to join the RedBalloon team and to be working with great kiwi businesses – big and small – to increase the profile of this established brand locally,” Hughes said.

“The New Zealand travel, tourism and experiences market is incredibly diverse and offers a range of options which many tourists to the north and south islands are probably unaware.

“We want to open their eyes to the possibilities available as part of an New Zealand holiday, as well as experiences locals can enjoy in their own hometowns. The opportunities are seemingly endless.”

Well-known tourism industry leader and Australian Tourism Export Council (ATEC) chairman Denis Pierce has been assisting RedBalloon with their New Zealand efforts and future strategy.

A New Zealander by birth, Pierce has a wealth of hands-on tourism experience, which he put to work touring Baker through the Queenstown/Wanaka area recently.

“I have spent my whole career selling the excitement of visitor experiences to both the New Zealand and Australian markets,” Pierce said.

“This is an overdue and exciting progression for RedBalloon that will bring exciting and valuable new business to New Zealand shores. RedBalloon will quite quickly have an unparalleled range of compelling and unique experiences based on what we’ve seen.

The RedBalloon New Zealand site currently features 207 local products, with the aim of doubling this in the next six months.

“We were really lucky to have Denis’ expertise on hand to help us with strategy, and equally lucky to have Adam join us as he really knows the lay of the land,” Baker said.

“We’re looking for great New Zealand suppliers to come on board. RedBalloon take a great deal of effort choosing, curating and on-boarding new suppliers to ensure they become part of the RedBalloon family.

“From gourmet food and wine to health and wellbeing opportunities, as well as some of the world’s most exhilarating experiences New Zealand has an exceptional offering for visitors, and locals to enjoy.”

The current redballoon.co.nz website will also be relaunched in 2016 offering a state-of-the-art user experience and showcase for the experience providers.

Please login with linkedin to comment

dataroma Movie Music Licensing

Latest News

Tis’ The Season To Turn Shoppers Into Buyers
  • Opinion
  • Technology

Tis’ The Season To Turn Shoppers Into Buyers

Hayley Fisher [pictured] is the AUNZ Country Manager at Adyen. In this op-ed, she discusses the upcoming holidays sales season and explains marketers can help drive sales. Over the 18-months the pace of ecommerce has accelerated to new heights. According to latest figures from the Australian Bureau of Statistics (ABS), a record $44.2 billion was […]

Opinion

by B&T Magazine

B&T Magazine
Vodafone Australia To Pitch Creative
  • Advertising

Vodafone Australia To Pitch Creative

TPG Telecom has announced it will hold a creative pitch to further develop the Vodafone brand here in Australia. Last year’s merger between Vodafone and TPG brought together a family of brands under the TPG Telecom group, with the creative shift to position Vodafone for the future. While Vodafone’s long-standing relationship with WPP will continue, […]

IBM CMO Jodie Sangster Departs
  • Media
  • Technology

IBM CMO Jodie Sangster Departs

IBM CMO Jodie Sangster announces departure. Has promised not to do a podcast, take up painting or open a yoga retreat.

by B&T Magazine

B&T Magazine
Westfield Launches Home Delivery Service
  • Marketing

Westfield Launches Home Delivery Service

Following 18 months of intermittent lockdowns across Australia, shopping centre giant Westfield is launching a new service that will tap into the ecommerce boom. The new service, named Westfield Direct, will take on the likes of Australia Post by providing shipping directly to customers. Shoppers will also be able to select items from an online […]

SBS Named By AFR As One Of Australia’s Most Innovative Companies For Digital Language Services
  • Media

SBS Named By AFR As One Of Australia’s Most Innovative Companies For Digital Language Services

SBS has been recognised as one of Australia and New Zealand’s Most Innovative Companies, in the prestigious annual list published by the Australian Financial Review and Boss Magazine, from over 700 nominated organisations.  Ranked third on the Media and Marketing list, SBS was the only media company to make the list, recognised for its growing and evolving multilingual digital services, exemplifying SBS’s innovative culture and strategy.  SBS provides multiplatform services in more than […]

İstanbul, Turkey - February 10, 2019: Woman using smart phone on a couch. The smart phone is an iPhone 8 displaying Twitter application.  iPhone is a touchscreen smartphone developed by Apple Inc.
  • Technology

Twitter Plays With In-Conversation Ads

Twitter has confirmed it is experimenting with a new ad format which will see ads placed within conversation threads for the first time. The company’s Revenue Product Lead Bruce Falck made the announcement on Thursday. “Starting today, we’re trying something different and testing a new ad format in Tweet conversations,” he posted on Twitter. “If […]

ABC Relaunches Aussie Music Show The Sound For Season Three
  • Media

ABC Relaunches Aussie Music Show The Sound For Season Three

In exciting news today, Mushroom Group is thrilled to announce much lauded Aussie music program The Sound will return to the ABC this November! Celebrating some of our best musical talents since its launch in 2020, The Sound Season 3 will debut on Sunday 7 November at 5.30pm (local time). Viewers can watch The Sound on ABC TV each Sunday afternoon or catch up with the latest episodes via ABC iview. Across Season […]

AKQA Crowned Most Innovative Media And Marketing Company By AFR
  • Marketing
  • Media

AKQA Crowned Most Innovative Media And Marketing Company By AFR

Strategic design and innovation company AKQA has received the top industry ranking in the 2021 AFR Boss Most Innovative Companies List.  This is the third consecutive year the company has been acknowledged by the AFR for its commitment to innovation in the media and marketing category.   The Most Innovative Companies Awards were presented via a […]

Hedley Thomas Launches Investigative Podcast Shandee’s Story Via The Australian
  • Media

Hedley Thomas Launches Investigative Podcast Shandee’s Story Via The Australian

National news brand, The Australian, has launched a new podcast from Hedley Thomas, Shandee’s Story. Shandee’s Story is the culmination of six months’ work by Thomas, the award-winning investigative journalist behind The Teacher’s Pet and The Night Driver podcasts. The podcast investigates a harrowing cold case. Shandee Blackburn was left to die after a frenzied knife attack as she walked […]

Greater Bank Claims Silver At Step Two Intranet & Digital Workplace Awards
  • Technology

Greater Bank Claims Silver At Step Two Intranet & Digital Workplace Awards

Greater Bank has won a Silver Award at the 2021 Step Two Intranet & Digital Workplace Awards with its Intranet Built on the Elcom Digital Employee Experience Platform. The global awards recognise outstanding contributions to the fields of intranets and digital workplaces, honouring remarkable solutions that deliver business value to their organisations and then share […]

White ladders leaning on to content written bull's eye target on blue wall. Horizontal composition with copy space. Content concept.
  • Marketing
  • Media

New Research Identifies ‘Commerce Content’ As Key Revenue Driver For Brands And Publishers

Two new research reports have revealed key drivers for ‘commerce content’ and the massive revenue opportunity it presents for digital publishers and brands. Published by independent media organisations, commerce content allows readers to understand the goods and services promoted by an editorial team. It’s now a major part of the partnership ecosystem, and a way […]