B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Agency Scorecards
  • Pinterest
  • Anthony Albanese
  • AFL
  • AI
  • Meta
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Red Agency And Havas Announce Steve Fontanot As GM Of Experiential Arm Red Guerilla
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Red Agency And Havas Announce Steve Fontanot As GM Of Experiential Arm Red Guerilla
Media

Red Agency And Havas Announce Steve Fontanot As GM Of Experiential Arm Red Guerilla

Staff Writers
Published on: 5th September 2016 at 9:22 AM
Staff Writers
Share
3 Min Read
SHARE

Leading PR, social and experiential agency, Red Agency and the Havas Village, has annouced the appointment of former Chieftain Communications founder Steve Fontanot (left in picture) as its new GM for Red Guerilla.

Fontanot will be tasked with continuing to deliver ‘best in class’ consumer engagement through innovative and authentic brand experiences.

A key part of Fontanot’s remit will be to build the brand experience and activation hub of the Havas Village, which in addition to Red Agency comprises Havas Media, Havas Worldwide and Havas Sports & Entertainment (HS&E).  

In particular Fontanot will work alongside Francis Coady, GM of the recently launched HS&E business, to develop the natural synergies between the two offers to drive further revenue opportunities. HS&E is focused on identifying strategic brand alignments, partnerships and collaborations within sport and entertainment to connect brands and consumers, with a mission to create some of Australia’s biggest and most dynamic marketing campaigns.

Fontanot brings a wealth of experience having worked with major brands like Samsung, Gumtree, eBay, Nestle, Telstra and Real Insurance, in addition to a number of government departments.  He will report to Red Agency Group CEO and Havas COO, James Wright.

Fontanot said: “I’m incredibly proud of leading Chieftain for almost eight years – the support from clients and the industry has been humbling. It’s time for my next chapter and I’m looking forward to leading brand experience across Red Agency and the Havas Village. I’ve worked with many of the team over the years and have been constantly impressed by their creative output and their dedication to building the Village model within Australia and globally.”

Red Agency Group CEO and Havas COO, James Wright (right in picture), said: “We have been making a number of strategic moves across the Havas Group to make us stronger this year and bringing in someone with the track-record and proven abilities of Steve is a good marker for our intentions to remain a leader.  Red Guerilla is still only two and a half years young and already on the map with its client base and the quality of work it has produced. We now need to scale across the Havas Village and having Steve on-board working closely across all our teams will help us do that.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: creativity, Microsoft
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Mindshare & Kaimera Drive Off With MG Media Account After Incumbents Decline To Re-Pitch
18/07/2025
Jake Stringer flying up above his old club.
TV Ratings (17/07/2025): Jake Stringer Puts On A Show Against His Old Side
18/07/2025
Fever Tree Global Creative Account Goes To Pitch
18/07/2025
Where Did The Bookies Go? Rugby League 26 Launches Without Gambling Sponsors
18/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?