Leading Australian PR, social and experiential agency, Red Agency, has made four new appointments to its senior leadership team, including new hires and internal promotions as part of a strategy to fuel further growth within the business.
Davitha Ghiassi has been hired as its new Head of Social to lead Red Agency’s social offering, #RedSocial, across the agency’s three offices. Ghiassi joins Red Agency from digital creative agency Reborn where she led the social media department, with clients including Revlon, Lion Co, Independent Brands Australia and Tourism Queensland. Her appointment will drive Red Agency’s strategic social media offering with a remit of covering both existing clients and new business.
Red Agency managing director and Havas Worldwide Australia COO, James Wright, said of her appointment: “Dav brings outstanding and proven digital skills into the agency. Her digital smarts and insights, not to mention her unique style, will complement our growing volume of digitally-focused work. Our vision for #RedSocial is to generate even more value for our clients as we deliver on their digital and social requirements.”
Grant Richmond-Coggan has been appointed to the role of client services director across Red Agency’s Sydney client portfolio, advancing from his previous role as associate director. Richmond-Coggan has made a significant impression since joining Red Agency in August 2015, with previous spells in-house and agency side in the Middle East and the UK, and will oversee client operations across the office in addition to driving business development. He will report to Sydney Principal, Jackie Crossman.
Adam Freedman has been promoted to the head of consumer Practice in Sydney. Previously holding the role of Account Director, Freedman’s role has extended and is tasked to drive the building of a more dynamic strategic and creative offering to clients looking to bolster their consumer marketing activities. Freedman has been with Red Agency for over four years since joining from leading UK consumer PR agency, House PR.
Anna Denby has been appointed as head of technology Practice in Sydney, joining the agency from WE Buchan, where she was responsible for building the agency’s technology division. Denby has more than 12 years of industry experience including agency and in-house roles, across the Australian and New Zealand markets. Denby will be charged with further building the agency’s burgeoning technology portfolio and driving the agenda for existing clients.
On these appointments, Wright commented: “These appointments demonstrate our commitment to finding and rewarding the very best people, and delivering best practice in
key our areas across the business. Our mission is to create incredible, disruptive and impactful work and by hiring Dav and Anna, and promoting Grant and Adam, it will ensure we continue to elevate our thinking and most importantly, generate even better outcomes for clients.”
Red Agency is part of the Havas Group and currently employs more than 40 staff across its three offices in Sydney, Melbourne and Brisbane. For more information, head to www.redagency.com.au
Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]
Adobe today launched Adobe CQ (creativity quotient), an evaluation tool designed to measure enterprise creative aptitude and capability across teams and organisations. The persona-based test will help leaders understand how to use creativity, cultivate it and accelerate skills development. Adobe managing director for ANZ Suzanne Steele [feature image] said: “With the exponential growth of technology and […]
Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]
Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]
Canon Australia has today become the first official Imaging Partner of Sydney Zoo. The two-year partnership will see the two experience-led organisations bring to life a variety of on-site and digital platform photographic and creative print activations; each with the purpose of extending the creative and educational experiences of every guest to Sydney Zoo. From […]
A pivot towards producing digital webinars, podcasts and animations for clients has seen global vid tech scale-up Shootsta win several new major clients. Since March, Shootsta has secured local work with Orica, The Royal Commission, ASG Group, Teachers Mutual Bank, Savills, Veolia, Vision Australia and Sydney Children’s Hospital Foundation. Globally, it has won contracts with […]
Val Morgan Outdoor (VMO) has revealed that audience numbers are averaging 60% pre-COVID levels at VMO Active fitness centres across the country. Western Australia, where health clubs were the first to reopen in May, is now sitting at a 12.4% week-on-week increase, with a return-rate of 72% overall, which Val Morgan anticipates will be reflected […]
Independent digital marketing agency, Sparro, has today announced the promotion of Key Account Director, Hannah Jones, to General Manager. Jones, who joined Sparro in September 2017, has played a pivotal role in shaping the agency’s unique and award-winning culture and expanding the company’s client portfolio. Sparro Co-Founder and Partner, Morris Bryant, said appointing Jones as […]
Integrated Creative Agency, Emotive, today announces the appointment of Jardin Anderson as Senior Creative. Jardin joins Emotive’s creative team with plenty of adland experience including roles at The Glue Society, M&C Saatchi Sydney and DDB Melbourne. Jardin Anderson said: “ I am super excited to be a part of the Emotive creative collective. The creative […]
Shopper Media today released findings from its latest ‘Media Multiplier Effect’ Shopper Study, confirming that using retail OOH in conjunction with television advertising will deliver greater efficiencies for brand and product campaigns. Jamie Hollebone, Shopper Media’s Head of Revenue (pictured), says, “The findings indicate that a combination spend on TVC and retail OOH will boost […]