Ready To Up Your B2B Marketing Game? Break These Five Webinar Rules In 2021

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B&T Magazine
Edited by B&T Magazine
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The best marketers are the ones who don’t follow the rules—they rewrite them.

And when it comes to webinars, there are a lot of rules that need to be smashed to bits and completely re-invented, according to ON24, a platform that has been a force behind the “always-on” marketing economy.

Join ON24 for ‘5 Webinar Rules to Break in 2021’ on Tuesday, 9 March 2021 at 1pm (AEDT), where you’ll learn to re-imagine, or just plain reject, old school webinars, and how to transform programs.

Moderated by B&T’s editor-in-chief, David Hovenden, and hosted by ON24 marketing director Tim Johnston, the webinar will include topics like:

  • New formats, no formats, any formats
  • Re-scheduling the schedule
  • Building your binge-ability (it’s a word)
  • Leads are boring, aim higher.

“After a year of botched Zoom calls, of stories filled with disastrous cat and dog photo bombs and webcam bungles, it’s time for a bit of spring cleaning when it comes to webinars,” B&T editor-in-chief David Hovenden says.

“But worse than an unfortunate and at times exciting Snap Cam accident is a boring, bland and banal webinar. If you’re a B2B marketer, this mistake could be fatal.

“Join Tim Johnston and I as we take a chainsaw to the outdated rules of webinars for marketers and show you how to turn yours into the crème—an opportunity not to be missed!”

Ready to throw out the rules and deliver great experiences, not bad marketing? You can register for ON24’s 5 Webinar Rules to Break in 2021 here.

Featured image source: iStock/RyanJLane

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