REA Group Unveils New Smartline Brand

REA Group Unveils New Smartline Brand
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



REA Grouph has announced the rebranding of its Smartline mortgage broking business. 

Smartline – personal mortgage advisers, will be the primary mortgage broking brand representing the Group in the Australian market. The realestate.com.au Home Loans broker business will be integrated under the Smartline brand in the coming months.

The new Smartline brand combines the unique strengths of both businesses, incorporating the iconic red REA house, while delivering an unmistakable nod to both Smartline’s highly regarded financial reputation and realestate.com.au’s property expertise.

This move further strengthens REA Group’s focus on Financial Services and commitment to providing the best property search and finance offering for Australians. It is also core to the Group’s continued focus on providing value to people beyond traditional property transactions.

The new brand will go live on Monday 10 February and will be unveiled publicly for the first time at the Better Business Summit.

REA Group CFO Janelle Hopkins (feature image) commented: “REA Group took 100% ownership of Smartline in July last year. It was always our long-term plan to bring the Smartline and realestate.com.au Home Loans brokers together to create one strong business leveraging our combined systems, data and talent.

“While Smartline will lead the mortgage broker offering, realestate.com.au Home Loans will remain a gateway in digitally connecting realestate.com.au consumers to bank or broker options.”

Sam Boer CEO Smartline said: “We are proud of our well established 20-year market leadership position and the culture that we have created over this time. The Smartline rebrand and integration with realestate.com.au Home Loans broking business is another exciting step forward in the evolution of the organisation’s rich history.”

With an average monthly audience of 8.8 million, realestate.com.au has the largest and most engaged audience of property seekers in Australia who also have the opportunity to secure a home loan from one place. More than $2.3 billion in digital home loan applications have been received since launching realestate.com.au Home Loans in 2017.

The integration of both businesses is anticipated to be completed by Q420.

 

Please login with linkedin to comment

REA Group Realestate.com.au

Latest News

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]