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B&T > Media > Ramadan & Adland: How You Can Support Your Colleagues
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Ramadan & Adland: How You Can Support Your Colleagues

Staff Writers
Published on: 31st March 2023 at 8:15 AM
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After years of feeling uncomfortable about openly observing Ramadan at work, UM planning director Rahma El Sayed (lead image) changed tack last year and is now encouraged by how far the industry has come…

Who could believe that it’s already time for Ramadan? (Certainly not me, that’s for sure!) For those of you not familiar, Ramadan is observed in the ninth month of the Islamic year.

For about 30 days, we are to abstain from food and liquids from sunrise to sunset. And yes, that includes water. While there are different variations on why Muslims observe Ramadan, religiously it commemorates the revelation of the Quran to Muhammad (a prophet [peace be upon him]).

As we follow the lunar calendar, every year we see it shift 10 days forward, which is why you’d be forgiven if you get a little confused as to why Ramadan is earlier than the year before.

Last year, I shared with the MFA some advice on how colleagues can help support their co-workers who may be observing the holy month, and in the space of just one year, it’s been amazing to see the warm reception from the industry – particularly my colleagues, who have been more supportive than ever.

While in the past I avoided the subject in the lead-up to Ramadan – almost ashamed of the month – this year I found myself able to have more open conversations with those around me, setting clear boundaries upfront, and even making jokes with my team about dealing with a “hangry” Rahma.

These small actions have already lifted some of the anxieties that Ramadan can often bring me. It’s also been refreshing watching more Muslims in the industry openly share their own advice, prompting further education and inclusivity among our colleagues. As a refresher, here are things you can do to support your Muslim colleagues during Ramadan:

1. Be flexible: Ramadan will require some flexibility, and this will look different for everyone. I suggest working together to build a schedule that suits their needs for the month.

2. Be aware: Ramadan can be a taxing month for some; try and be mindful of meetings, workshops, and workloads. Again, it’s important to check in and respect your Muslim colleagues’ boundaries.

3. Be respectful: Many Muslims practice differently – or not at all. Be mindful of the questions you ask and don’t make assumptions or pass judgement on how they choose to observe Ramadan.

4. Don’t make assumptions: If there are any events happening (internally or externally), don’t just exclude Muslim team members because they could be fasting; let them make that decision.

As with all human interactions, being vulnerable and having open conversations is the most effective way to feel included and acknowledged.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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