RadiumOne is expanding into Melbourne and NZ, announcing the appointment of former TubeMogul sales director, Shaun Warry, as the latest new hire for the automated marketing company.

Warry will be based out of Melbourne and lead the push into the Victorian and NZ markets for RadiumOne, who entered the Asia Pacific market 14 months ago and is now servicing over 70 brands across the region.

Commercial director Patrick Darcy said RadiumOne was proud to be enticing sought-after industry talent.

“Shaun is a great get for us. He has a solid reputation in the Melbourne and NZ markets and strong programmatic experience. He’s an excellent operator and exactly the respected talent we’re excited to be attracting to RadiumOne,” said Darcy.

Warry said the opportunity to move into a growing business with the ability to activate social data programmatically was the attraction.

“Advertisers are not only realising the potential of programmatic, they also want to unlock the value of sharing. The chance to move into a business that’s modelling real time social interest and intent signals was one I jumped at,” said Warry.

Warry’s strong background in digital media sales has seen him work directly with agencies and brands – across both publisher networks and programmatic technology platforms.

Warry’s most recent role was with programmatic video platform TubeMogul as Victorian sales director.