Radio Industry Teams Up With VQ For Glamorous Christmas Campaign

Radio Industry Teams Up With VQ For Glamorous Christmas Campaign
SHARE
THIS



Designer British radio brand VQ plans to accelerate its expansion in Australia through a joint Christmas campaign with Commercial Radio Australia (CRA) designed to put the glamour into digital radio products and drive sales through retailers.

The radio campaign, developed by advertising agency Eardrum, reinforces VQ’s ideals of sound and style, with Aussie characters morphing into voices similar to glamorous 1950s icons Audrey Hepburn and Grace Kelly.

The radio campaign is VQ’s first major marketing push in Australia since entering the market earlier this year, and promotes its Retro Mini DAB+ digital radio with built-in Bluetooth speaker.

As part of the campaign, customers who purchase the radio through Target, Bing Lee, Harvey Norman, and VQ’s website will receive a luxury TONI&GUY hair package valued at more than $100.

Listen to the three ads here.

The campaign will run for three weeks through to Christmas across 42 commercial radio stations in Sydney, Melbourne, Brisbane, Adelaide, and Perth, as well as on DAB+ stations. It will also be supported by retailer catalogue and online promotion.

CRA chief executive Joan Warner said the entry of VQ was creating new interest in digital radios, as their products primarily targeted the more style-conscious female consumer – a segment which she said has often been overlooked in the audio category.

“We’re excited to partner with VQ because they are a young audio brand that has achieved phenomenal growth in the UK and they’re keen to replicate that success in Australia,” she said.

VQ’s country manager for Australia, Lara Young, said all of the company’s products were designed and engineered in Britain, with more than 11 colours available, and include exclusive collaborations with homeware designers such as Emma Bridgewater.

“We rebel against the traditional design of consumer technology products being just black and silver,” she said.

“We believe our products will appeal to Australians because there is a strong interest here in home, lifestyle and design.”

Please login with linkedin to comment

CRM Director Domain VQ

Latest News

Nine’s Love Island Australia Gets Premiere Date
  • Media

Nine’s Love Island Australia Gets Premiere Date

The sexiest singles in the nation (according to Channel Nine, at least) are back on airwaves with Love Island Australia on Monday, October 4, at 9.00pm after The Block on Channel 9 and 9Now. Aussie sweetheart Sophie Monk will return to host (and play Cupid) alongside new addition, comedian Stephen Mullan a narrator, in the world-renowned reality TV […]

Yotpo Expands Down Under With  Multi-Year Shopify Partnership
  • Marketing

Yotpo Expands Down Under With Multi-Year Shopify Partnership

Yotpo is officially expanding into Australia, off the back of significant market growth with massive Aussie names, a landmark investment from Shopify and a plan to help local Aussie e-comm explode. Yotpo’s ANZ userbase includes names like Zoe Foster Blake’s $180M Go-To Skin Care,  e-commerce fashion queen Princess Polly, and billion-dollar streetwear brand Culture Kings, […]

New ideas and imagination Creativity and inspiration Technological innovation. Hand holding brain digital network and abstract science light bulb inside on networking connection on sky background.
  • Technology

Progress Unveils Sitefinity DX 14.0 Platform

Progress has today announced the availability of Progress Sitefinity DX 14.0. This agile, flexible and extensible platform allows organisations to create an ideal digital experience platform (DXP) tailored to their unique needs and objectives with new capabilities for low-code integration and chat-driven engagement, as well as enhanced headless content delivery. The digital world is transforming […]

Tangram Signs Strategic Partnership With monday.com
  • Media

Tangram Signs Strategic Partnership With monday.com

Tangram has announced that they have signed a partnership with monday.com. the work operating system (Work OS) where organizations of any size can create the tools and processes, they need to manage every aspect of their work. Israeli-based monday.com and Australian-based Tangram form an irresistible team of experts offering unique solutions to agency problems. monday.com […]

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]