Radio Ad Market Up To $60 Million This Month

Radio Ad Market Up To $60 Million This Month

It’s good news for radio industry with figures from Commercial Radio Australia and Deloitte showing ad spend is up 6.5 per cent from this time the year prior. The increase brings the total ad spend to $60.110 million.

All markets rose around the country – some more than others.

Brisbane increased 10.49 per cent to a total of $9.296 million this month. Melbourne was up 8.36 per cent to $18.930 million. Sydney jumped 5.40 per cent to $18.184 million. Adelaide was up 5.49 per cent to $5.613 million and Perth was up 1.26 per cent to $8.086 million.

“Radio advertising used alone or with other media consistently increases ROI and continues to provide a cost effective and quick to market option for advertisers,” said Joan Warner, CEO of industry body Commercial Radio Australia.




Please login with linkedin to comment

radio ad spend Ten Teradata Marketing Applications

Latest News

Zitcha appoints Josh Forsyth as sales lead to drive retail media growth across APAC
  • Advertising

Zitcha appoints Josh Forsyth as sales lead to drive retail media growth across APAC

Following global expansion and continued strong local demand Zitcha appointed Josh Forsyth as APAC sales lead. Lead image: Josh Forsyth, sales lead, Zitcha. Australian-headquartered Zitcha, which operates across four continents in countries including the US, UK, Canada, New Zealand and South Africa, is looking to Asia as the next major emerging retail media market. In […]

Moët Hennessy NZ Adds Special PR To Agency Roster
  • Advertising

Moët Hennessy NZ Adds Special PR To Agency Roster

Special PR has been added to Moët Hennessy’s roster of communications agencies in New Zealand following a competitive pitch. Special PR will be responsible for integrated communications for Moët Hennessy across its luxury brands, including Cloudy Bay, Whispering Angel, Veuve Clicquot and Glenmorangie. The scope of work includes media relations, influencer marketing, content creation, events […]