It’s good news for radio industry with figures from Commercial Radio Australia and Deloitte showing ad spend is up 6.5 per cent from this time the year prior. The increase brings the total ad spend to $60.110 million.
All markets rose around the country – some more than others.
Brisbane increased 10.49 per cent to a total of $9.296 million this month. Melbourne was up 8.36 per cent to $18.930 million. Sydney jumped 5.40 per cent to $18.184 million. Adelaide was up 5.49 per cent to $5.613 million and Perth was up 1.26 per cent to $8.086 million.
“Radio advertising used alone or with other media consistently increases ROI and continues to provide a cost effective and quick to market option for advertisers,” said Joan Warner, CEO of industry body Commercial Radio Australia.
The Monkeys has been named Effective Agency of the Year at the 2020 Australian Effie Awards, scooping four Golds, two Silvers and one Bronze across three clients, Beam Suntory, NRMA Insurance and Telstra. One Gold was awarded to BMF for ALDI Australia for ‘ALDI Good Different’, which also went on to win the coveted Grand […]
Inner Health has revolutionised its famous blue bugs as part of a new brand platform launching this week. Developed by VMLY&R, the new platform ‘Listen to your Gut’ re-introduces the bugs in a whole new environment. VMLY&R Client Service Director Jo Millington said the new platform aimed to reposition Inner Health as an overall health […]
Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]
WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]
Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]