The Australian Marketing Institute has announced the successful recipients of AMI-ANZMAC Industry Research Grants.
The Australian Marketing Institute is an industry body for marketing professionals, to support marketers throughout their career pathway; from leaving university to becoming a senior marketer. A key component of the Australian Marketing Institute’s (AMI’s) charter is to facilitate relevant research for the advancement of the marketing practice that will have a beneficial impact upon business, consumers and society as a whole.
The AMI-ANZMAC grants programme is one of the key initiatives signalling the connection between AMI and the academic marketing community; the willingness to support research and the creation of new marketing knowledge; and the commitment to championing industry-relevance and connectedness.
“We launched the AMI-ANZMAC Industry Research grants as a step to bridge the industry – academic gap that was highlighted in research undertaken by UQ Business School and Macquarie University*” commented John Clay chair of AMI professional advancement committee; “many marketing academics have great linkages into industry, however there is still much work to do, and we were delighted with the standard of submissions that we have had to date”.
Similar to previous years, numerous submissions we received across a variety of topics. This year’s successful recipients of AMIANZMAC funding include:
- Navigating the B2B Customer AI Journey: Insights for Firms Supporting AI Adoption, Latrobe University.
- Legitimacy in AI-Augmented Marketing Creativity: How Senior Marketing Practitioners Evaluate Creative Work, Murdoch University.
- The Ethical Challenges of the Marketing of Anti-Obesity Drugs (Ozempic, Wegovy, and Mounjaro) Queensland University Technology.
- Navigating the Gamification Dilemma: Optimising Loyalty Program Design for Engagement and Choice, University Technology Sydney.
