The Queensland government has been forced to trash a Facebook ad for its education department after it sparked outrage from a mother of one of the kids who featured in it.
The ad, which appeared on the Facebook page of Teach Queensland on the eve of Indigenous Literacy Day, showed four young indigenous boys sitting around a white female teacher. Check out the accompanying caption:
![Teach Queensland Facebook ad [1]](https://www.bandt.com.au/information/uploads/2017/09/Teach-Queensland-Facebook-ad-1.png)
The ad quickly drew a ton of criticism online, including from a mother of one of the boys who appeared in it, Dr Chelsea Bond…
This is my actual child in this photo
He is not a trouble maker
He is pretty smart – he gets that from his mother #notyourprop #teachqld https://t.co/KxwkmfQoYq— chelsea bond (@drcbond) September 6, 2017
Aboriginal children don’t need saving by white women. They are not your Jedda and nor are they your prop.
— chelsea bond (@drcbond) September 6, 2017
But if you wanted to represent my child in a narrative abt #IndigenousLiteracyDay you could’ve used this instead. It is more accurate pic.twitter.com/Ti5CbuRvdX
— chelsea bond (@drcbond) September 6, 2017
Speaking to ABC News, Bond said she did not give consent for her son to feature in the ad, describing it as “racist” and “harmful”.
Teach Queensland took to Facebook the day after the ad was posted to inform followers that it had been removed, and apologised for the offence it caused.
