Global eyewear brand Quay has announced it will be the official eyewear partner of Love Island UK Season 8, with the Quay X Love Island campaign giving viewers the opportunity to purchase some eye candy of their own.
Marking the first ever TV partnership for the eyewear company, the collaboration will premiere on June 8th on 9now in Australia, with the specs shown on Love Island UK available for viewers to purchase for themselves.
Bhavit Chandrani, director digital & creative partnership, ITV said: “Quay sunglasses have been spotted on Love Island for years and worn on and off screen by some of our favourite Islanders. We are thrilled to be joining forces with such an iconic brand to help viewers find their perfect pair of sunnies in real-time.”
Quay CEO Jodi Bricker added: “Sunglasses have such great prominence on Love Island, so this is such a natural fit for our brand. Our partnership with Love Island and ITV allows us to bring Quay to viewers’ homes through the peak of summer in such a fun and organic way. In addition, social and community engagement is such a pillar of Quay, and no show activates their audience better than Love Island. We cannot wait to bring this highly anticipated collab to life and partake in the conversation.”
The new season of Love Island UK will once again feature steamy singles trying to find romance in the well-established reality TV format. New styles of Quay sunnies will be made available weekly as they are seen on the show.
