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Reading: Quantcast Teams Up With SpotX To Deliver Behavioural Targeting For Video Advertising
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B&T > Advertising > Quantcast Teams Up With SpotX To Deliver Behavioural Targeting For Video Advertising
AdvertisingTechnology

Quantcast Teams Up With SpotX To Deliver Behavioural Targeting For Video Advertising

Staff Writers
Published on: 16th March 2017 at 11:02 AM
Staff Writers
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Digital ad tech provider Quantcast has announced it has partnered with inventory management platform SpotX to drive forward its current video offering.

The global partnership offers Quantcast access to SpotX’s network of premium publishers in Australia and New Zealand, along with 27 other markets.

Quantcast ANZ managing director Andrew Double said that with an increasing number of brands seeing the value in programmatic and investing heavily in digital video, the partnership should put them in a powerful position to meet market commands.

“This partnership affords us access to premium video inventory while overlaying the smarts of our sophisticated data and decisioning,” he said.

“This increased scale will put us in a strong position to meet the market demand for programmatic video.”

SpotX country manager Christopher Blok said teaming up with Quantcast will ultimately assist in providing even more data to programmatic video advertising landscape.

“Programmatic video innovations have introduced explosive growth to video advertising, enabling buyers to manage complicated, cross-screen buys among targeted audiences.

“Our partnership with Quantcast helps us enhance the value of our publishers’ inventory, and provide advertisers with more effective and scalable targeting options.”

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TAGGED: Dimitri Vorontsov, einsights, focused media solutions, Video Analytics
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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