Digital ad tech provider Quantcast has announced it has partnered with inventory management platform SpotX to drive forward its current video offering.

The global partnership offers Quantcast access to SpotX’s network of premium publishers in Australia and New Zealand, along with 27 other markets.

Quantcast ANZ managing director Andrew Double said that with an increasing number of brands seeing the value in programmatic and investing heavily in digital video, the partnership should put them in a powerful position to meet market commands.

“This partnership affords us access to premium video inventory while overlaying the smarts of our sophisticated data and decisioning,” he said.

“This increased scale will put us in a strong position to meet the market demand for programmatic video.”

SpotX country manager Christopher Blok said teaming up with Quantcast will ultimately assist in providing even more data to programmatic video advertising landscape.

“Programmatic video innovations have introduced explosive growth to video advertising, enabling buyers to manage complicated, cross-screen buys among targeted audiences.

“Our partnership with Quantcast helps us enhance the value of our publishers’ inventory, and provide advertisers with more effective and scalable targeting options.”