Quantcast Teams Up With SpotX To Deliver Behavioural Targeting For Video Advertising

Quantcast Teams Up With SpotX To Deliver Behavioural Targeting For Video Advertising
SHARE
THIS



Digital ad tech provider Quantcast has announced it has partnered with inventory management platform SpotX to drive forward its current video offering.

The global partnership offers Quantcast access to SpotX’s network of premium publishers in Australia and New Zealand, along with 27 other markets.

Quantcast ANZ managing director Andrew Double said that with an increasing number of brands seeing the value in programmatic and investing heavily in digital video, the partnership should put them in a powerful position to meet market commands.

“This partnership affords us access to premium video inventory while overlaying the smarts of our sophisticated data and decisioning,” he said.

“This increased scale will put us in a strong position to meet the market demand for programmatic video.”

SpotX country manager Christopher Blok said teaming up with Quantcast will ultimately assist in providing even more data to programmatic video advertising landscape.

“Programmatic video innovations have introduced explosive growth to video advertising, enabling buyers to manage complicated, cross-screen buys among targeted audiences.

“Our partnership with Quantcast helps us enhance the value of our publishers’ inventory, and provide advertisers with more effective and scalable targeting options.”

Please login with linkedin to comment

Dimitri Vorontsov einsights focused media solutions Video Analytics

Latest News

The Try-On Evolution: Levi’s Join Bitmoji On Snapchat
  • Media

The Try-On Evolution: Levi’s Join Bitmoji On Snapchat

From Friday, December 4, Snapchatters and Bitmoji users will be able to pair with their own Bitmoji avatars with Levi’s casualwear apparel. The Levi’s x Bitmoji designs will also appear across a variety of experiences on Snapchat including Chat and games, on the Snap Map and in Lenses. All products will be available for purchase […]

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 
  • Advertising

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 

John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020
  • Media

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020

After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]