QMS Media has switched on two new digital billboards – ‘The Eastern II’ and ‘The Northern’ – further cementing its position in Melbourne as a digital outdoor media provider.

Strategically positioned at the start of the Eastern Freeway in Clifton Hill, ‘The Eastern II’ spans three lanes of the busiest stretch of freeway, and targets over 1.8 million contacts per month.

Complementing QMS’ existing Eastern Freeway digital billboards, these two landmark sites enable advertisers to target the hard-to-reach north east corridor of Melbourne in both directions – an area traditionally void of premium large format billboards.

Further north on the Metropolitan Ring Road is ‘The Northern’, QMS’ second addition to its premium digital network.

Located in Fawkner on one of Melbourne’s busiest connector corridors and strategically positioned at the entrance to the Hume Freeway, the site targets over 1.5 million contacts per month.

QMS chief executive Barclay Nettlefold said: “We are delighted to further expand our quality digital portfolio and continue to offer advertisers premium coverage across highly sought after areas of Melbourne.