QMS NZ in partnership with Wellington Airport, has added the first external digital large format billboard directly outside the airport’s exit, strategically positioned to dominate attention at the main arterial route towards the CBD.
“The WLG”, named after Wellington’s IATA Airport code, is a 15 metre by five metre landmark screen and one of the most impactful Out-of-home (OOH) locations in the Wellington region, delivering unrivalled exposure of all traffic leaving the airport towards the central business and government districts.
“The WLG” is the first external digital large format site at Wellington Airport, which welcomes over five million domestic and international passengers each year.
“‘The WLG’ is a game-changer for brands seeking market dominance in the Wellington market. This exclusive, high-impact billboard delivers unparalleled scale over the main route into the capital, guaranteeing attention from influential business leaders and high-net-worth consumers. It represents a powerful new addition to the already extensive QMS NZ Wellington Airport offering,” said QMS NZ director Adam Trevena.
“For advertisers, ‘The WLG’s’ strategic position makes it the exclusive OOH asset on this pivotal, high-frequency gateway into Wellington. Its massive scale and digital capability allows for high impact creative to target an extremely attentive, affluent, and captive audience, securing its position as an essential media asset for national and regional brands.”
“Wellington Airport is committed to enhancing the passenger journey through premium facilities. This strategic site, in partnership with QMS NZ, elevates our advertising offering, provides a visually dynamic environment for our customers, and reinforces our position as a premier location for brands across Aotearoa,” added Wellington Airport general manager of commercial, Richard Dalby.
QMS NZ is the exclusive OOH provider for Wellington Airport and “The WLG” expands on its offering that also includes internal and external OOH and experiential opportunities.
