QMS Media Completes Strategic Partnership With Bruin Capital

BARCELONA, SPAIN - NOVEMBER 27: Barcelona supporters during the UEFA Champions League group F match between FC Barcelona and Borussia Dortmund at Camp Nou on November 27, 2019 in Barcelona, Spain. (Photo by Eric Alonso/MB Media/Getty Images)
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



QMS Media has completed its strategic partnership with Bruin Capital, which will see Bruin and Quadrant Private Equity become co-owners of global sports technology company TGI Sport.

The deal will also see TLA Worldwide Australia and TLA – ESP UK fall under the banner of Bruin and Quadrant Private Equity, the parent company of QMS Media.

TGI global chief executive Barclay Nettlefold said: “The completion of the deal forms a key component of our strategic vision as we set out to create a world leading technology led sports media business.

“The new partnership will build on TGI’s impressive growth, adding the strategic capabilities, capital and resources of Bruin to diversify and expand the company worldwide.

“We are well positioned to drive significant growth and meet our strategic and financial objectives, particularly with our investment into leading Parallel Advertising (PADS) multiplication technology which is revolutionising the way broadcasters and sporting bodies can segment and regionalise perimeter LED advertising.”

George Pyne, chief executive at Bruin, commented on the deal’s completion saying: “We are very excited to formally welcome TGI Sport and TLA employees into the Bruin family.

“The response to our new partnership has been tremendous and now it’s time to get going.  We have a shared vision for the potential and opportunity for TGI Sport and we will deploy the full extent of our global resources, partnerships and capabilities across our portfolio to achieve our goals.

“Together, I’m certain we can accomplish great things.”

Featured image source: Eric Alonso/MB Media/Getty Images

Please login with linkedin to comment

Bruin Capital QMS Media TGI Sport

Latest News

Bankwest Unveils New Work Via Its Bespoke WPP Agency Union
  • Campaigns

Bankwest Unveils New Work Via Its Bespoke WPP Agency Union

Union, WPP AUNZ’s bespoke national group model created to service Bankwest, has launched a new national brand campaign for the visual-style terms and conditions the financial institution developed with the University of WA in a bid to make T&Cs more engaging for customers. Bankwest has rolled out visual terms and conditions for its Bankwest Easy […]

TikTok To Launch Web Series Supported By Screen Australia And Film Victoria
  • Media

TikTok To Launch Web Series Supported By Screen Australia And Film Victoria

The first ever web series to be funded by both Screen Australia and Film Victoria for TikTok, will launch on May 17. Produced by Hayley Adams and Michelle Melky, and directed by Logan Mucha, Scattered is a new queer drama comprised of 38 x 1-minute daily eps. It follows three best friends, Jules, Sami and […]

Schwartz Media To Launch Osman Faruqi’s The Culture Podcast
  • Media

Schwartz Media To Launch Osman Faruqi’s The Culture Podcast

Schwartz Media will extend its audio offering with a new culture podcast. Building on the success of its flagship daily news podcast 7am, and it’s growing arts and culture coverage, Schwartz Media is launching new podcast The Culture at the end of the month. Award-winning journalist, editor of 7am and pop-culture obsessive Osman Faruqi will […]

Attracting Customers With Horseshoe Magnet
  • Advertising
  • Opinion

How To Nurture Your Online Customers And Turn Them Into ‘Brand Evangelists’

Building a connection with existing customers is just as integral to any marketing strategy as winning new ones, but how do we turn customers into spokespeople for our brands? By Peggy de Lange, VP of international expansion at Fiverr It’s a well-known rule of thumb that it costs 5-times more to get a new customer […]

by B&T Magazine

B&T Magazine
Tooheys, 72andSunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’
  • Campaigns

Tooheys, 72andSunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’

In the next instalment of the ‘Proudly Ordinary’ campaign for Tooheys Extra Dry, Lion and 72andSunny continue their partnership with work from Vice and Aaron Gocs (Gocsy). Gocsy is a beloved icon of Australian outsider comedy who creates content for Vice and his own broadcast channels. As part of the highly successful ‘Proudly Ordinary’ brand […]

Have You Seen Trevor?
  • Marketing

Have You Seen Trevor?

Love an opinion piece with a mystery headline? You'll love this. Even more so if you're stuffing your gob with cake.

Opinion

by Kathleen Farmilo

Kathleen Farmilo