QMS Media has completed its strategic partnership with Bruin Capital, which will see Bruin and Quadrant Private Equity become co-owners of global sports technology company TGI Sport.
The deal will also see TLA Worldwide Australia and TLA – ESP UK fall under the banner of Bruin and Quadrant Private Equity, the parent company of QMS Media.
TGI global chief executive Barclay Nettlefold said: “The completion of the deal forms a key component of our strategic vision as we set out to create a world leading technology led sports media business.
“The new partnership will build on TGI’s impressive growth, adding the strategic capabilities, capital and resources of Bruin to diversify and expand the company worldwide.
“We are well positioned to drive significant growth and meet our strategic and financial objectives, particularly with our investment into leading Parallel Advertising (PADS) multiplication technology which is revolutionising the way broadcasters and sporting bodies can segment and regionalise perimeter LED advertising.”
George Pyne, chief executive at Bruin, commented on the deal’s completion saying: “We are very excited to formally welcome TGI Sport and TLA employees into the Bruin family.
“The response to our new partnership has been tremendous and now it’s time to get going. We have a shared vision for the potential and opportunity for TGI Sport and we will deploy the full extent of our global resources, partnerships and capabilities across our portfolio to achieve our goals.
“Together, I’m certain we can accomplish great things.”
Featured image source: Eric Alonso/MB Media/Getty Images
