QMS Media Limited has commenced trading of its fully paid ordinary shares on the Australian Securities Exchange (ASX).
The listing follows the successful initial public offering (IPO) of QMS Media, which raised $90 million at $0.65 per Share, implying a market capitalisation of $163.5 million.
QMS Media is one of Australia’s leading outdoor media companies, with a national portfolio of outdoor advertising assets, including an attractive portfolio of high-yielding and long tenure landmark digital and static billboards.
Following the successful completion of the pre-IPO acquisitions, a proportion of funds raised through the IPO will be applied to the execution of the business’ growth strategy, which will be underpinned by the organic development of the Company’s Australian portfolio of landmark digital and static outdoor assets.
This will be achieved through new digital asset development in high profile metropolitan locations and the selective digital conversion of strategically located static sites.
The Company’s development strategy is well underway, with the launch of five new digital developments in the past five weeks, including:
- Barry Parade, Brisbane (launched 27 May 2015);
- Hindley Street, Adelaide (launched 29 May 2015);
- Westgate Freeway, Melbourne (launched 1 June 2015);
- Flinders Street, Melbourne (launched 15 June 2015); and
- Cnr Toorak and Warrigal Roads, Camberwell, Victoria (launched 20 June 2015).
Following the completion of the above developments, QMS Media now has 21 digital landmark billboards operating in Australian major capital cities. The Company expects to have 33 landmark digital billboards operational by 30 June 2016.
QMS Media’s digital outdoor media assets are complemented by a strong portfolio of static roadside billboards across Australia, as well as strategic retail and transit outdoor advertising assets in New Zealand and Indonesia.
Barclay Nettlefold, QMS Media founder and managing director, said, “Today is a major step in the growth and development of the QMS Media business. We have been greatly encouraged and energised by the strong support for our IPO, and we are pleased to welcome our new shareholders to the business.
“QMS Media has secured an extremely attractive platform of outdoor media assets, and the team remains focused on growing and enhancing our portfolio over the coming years to deliver a compelling offer to our customers and strong and sustainable returns for our shareholders.”
QMS Media chairman, Wayne Stevenson said the execution of the business’ growth strategy would be supported by a strong and experienced management team.
“Barclay and his executive team are highly experienced operators in the outdoor media industry, each with a minimum 10 years’ experience. I am confident that the company has the right assets and the right people in place to deliver the business’ strong development-led growth agenda,” he said.