QMS Expands Sydney Footprint With Two More Billboards

QMS Expands Sydney Footprint With Two More Billboards
SHARE
THIS



Outdoor company QMS Media has continued to expand its digital portfolio across Sydney, with the switching on of ‘The Lakes’ – two new iconic billboards in the prominent south-eastern suburb of Eastlakes.

The new digital sites are situated on either side of the overpass bridge on Wentworth Avenue to command viewing to the more than 1.1 million contacts that travel inbound towards Sydney Airport and the industrial business hubs of Alexandria and Mascot (pictured above), as well as those travelling outbound to the beachside suburbs of Bondi, Coogee and Maroubra (pictured below).

QMS 'The Lakes' digital billboard

Developed in partnership with Outdoor Systems, ‘The Lakes’ sites provide extended reach for advertisers across QMS’ landmark digital network, both in Sydney as well as nationally.

Inaugural advertisers on the ‘The Lakes’ digital bridge sites include Sony Pictures, Lexus, CUB, and Channel 7.

The launch follows the recent development of QMS’ two M2 landmark digital bridge sites in May, and is part of QMS’ growth strategy to further bolster its portfolio of premium digital assets in NSW.

QMS chief executive Barclay Nettlefold said: “After the successful launch of our M2 digitals, ‘The Cove’ and ‘The Hills’, we are excited to expand our digital footprint in this highly sought-after location in the eastern suburbs of Sydney.

“We are committed to providing our clients with the highest quality digital billboards across Australia and New Zealand, and look forward to switching on a number of exciting locations in NSW over the coming months.”

Please login with linkedin to comment

riot games The Lakes Workshop Sydney

Latest News

ING Launches New Brand Direction, Do Your Thing, Via Ogilvy
  • Advertising
  • Marketing

ING Launches New Brand Direction, Do Your Thing, Via Ogilvy

ING Australia has taken on a new tagline, ‘Do your thing’, with the new brand direction articulating the bank’s approach to being there, alongside its customers, as they go about doing the things that matter most to them. ING’s head of brand Carly Yanco said: “We’ve just lived through a year where the everyday things […]

SMI Data: January Ad Spends Sink As COVID & The Delayed Oz Open Bites
  • Media

SMI Data: January Ad Spends Sink As COVID & The Delayed Oz Open Bites

Australia’s media agency market has reported softer advertising demand in January as the delayed Australian Open and the continued impact of COVID 19 briefly interrupted the market’s COVID recovery. Total media agency ad spend was back 7.3 per cent in January as the Metropolitan TV market – our largest media sector – reported a 5.3per […]

Slingshot Wins Masterpet And Endeavour Consumer Health Accounts
  • Media

Slingshot Wins Masterpet And Endeavour Consumer Health Accounts

Media strategy specialist Slingshot has won the strategy, planning and buying account for Masterpet, and Endeavour Consumer Health. Masterpet owns pet care brands Black Hawk, VitaPet and Aristopet, while Endeavour Consumer Health includes brands like Red Seal, Pharmacy Choice and Faulding. Slingshot CIO and Partner Simon Corbett (pictured) said that winning the two businesses was […]

New Campaign Highlights That 70% Of Australians Say They Want To Die At Home
  • Campaigns

New Campaign Highlights That 70% Of Australians Say They Want To Die At Home

Leading South Australian ageing care provider ECH (Enabling Confidence at Home) is shining a light on the need for Australians to talk openly about death with their family members and loved ones to ensure any specific wishes or choices can be fulfilled. Australia faces a significant societal challenge as death continues to be a subject […]

Introducing The Zavy Social Scoreboard
  • Media

Introducing The Zavy Social Scoreboard

You might have noticed a colourful scoreboard sitting on the B&T homepage this month. Well, allow us to formally introduce ourselves – and it. We’re Zavy. And we believe in the promise of social media: brand building by two-way engagement and rich communication.   What does this have to do with a scoreboard? We all […]

Partner Content

by B&T Magazine

B&T Magazine
Apparent Grows Media Division With Three New Hires
  • Media

Apparent Grows Media Division With Three New Hires

Full service agency Apparent has expanded its dedicated media division with the appointment of Phoebe Chan as head of media and advertising operations and Jaclyn Ely as client partner, media. Headed by former Naked Communications and Ikon executive John Halpin, Apparent’s media division has seen 88 per cent growth over the past 12 months across […]

Why Everyone Is Talking About Identity Graphs
  • Technology

Why Everyone Is Talking About Identity Graphs

Identity Graphs have emerged as a way to bring customer data together in a centralised place. But when it comes to marketing and discovering new audiences, this technology is about so much more than collating data, explains smrtr’s co-founder and CTO Boris Guennewig. Identity on the internet is a multi-faceted phenomenon. It might exist in […]

Opinion

by B&T Magazine

B&T Magazine
Creating Efficiencies in the Age of Consumer Privacy
  • Marketing

Creating Efficiencies in the Age of Consumer Privacy

In this opinion piece, Jess Miles, Country Manager ANZ of Integral Ad Science, reflects on the questions surrounding consumer data. The ability to collect consumer data online has revolutionised digital advertising by enabling customised targeting strategies and data collection. This reliance on data has been the cornerstone of many audience targeted strategies enabling marketers to […]

Opinion

by Kathleen Farmilo

Kathleen Farmilo