Outdoor company QMS Media has continued to expand its digital portfolio across Sydney, with the switching on of ‘The Lakes’ – two new iconic billboards in the prominent south-eastern suburb of Eastlakes.
The new digital sites are situated on either side of the overpass bridge on Wentworth Avenue to command viewing to the more than 1.1 million contacts that travel inbound towards Sydney Airport and the industrial business hubs of Alexandria and Mascot (pictured above), as well as those travelling outbound to the beachside suburbs of Bondi, Coogee and Maroubra (pictured below).
Developed in partnership with Outdoor Systems, ‘The Lakes’ sites provide extended reach for advertisers across QMS’ landmark digital network, both in Sydney as well as nationally.
Inaugural advertisers on the ‘The Lakes’ digital bridge sites include Sony Pictures, Lexus, CUB, and Channel 7.
The launch follows the recent development of QMS’ two M2 landmark digital bridge sites in May, and is part of QMS’ growth strategy to further bolster its portfolio of premium digital assets in NSW.
QMS chief executive Barclay Nettlefold said: “After the successful launch of our M2 digitals, ‘The Cove’ and ‘The Hills’, we are excited to expand our digital footprint in this highly sought-after location in the eastern suburbs of Sydney.