Digital outdoor firm QMS has unveiled a striking 3DOOH full motion campaign for the new range of Beefmaster barbeques, exclusively available at Barbeques Galore.
Led by Barbeques Galore in partnership with Carat and in collaboration with QMS’ in-house creative team QUBE, the high-impact campaign runs throughout November across QMS’ premium digital network.
The campaign features dynamic full motion 3DOOH ads at the iconic Emporium Melbourne location, which draws more than 18 million visits a year, as well as across The Convenience Network’s screens across the country. The ads are supported by national digital large format sites and QMS’ premium City of Sydney street furniture network during the final week of the campaign.
Designed to reinforce the reliability, durability and versatility of the Beefmaster range of barbeques, the campaign positions the Beefmaster as the unmistakable choice for quality and innovation.
QMS chief revenue officer, Alex Kerley, said: “The campaign led by Barbeques Galore for Beefmaster demonstrates the power of 3DOOH to create attention-grabbing, talkable moments that drive real brand impact. Working closely with the Barbeques Galore and Carat teams, we’ve delivered a campaign that captures the scale and quality of the Beefmaster range.
“The combination of full motion 3DOOH at Emporium Melbourne and The Convenience Network across the country, supported by our broader national digital large format and City of Sydney network, gives Barbeques Galore the reach, scale and creative impact they need to drive awareness, build consideration and influence sales.”
Barbeques Galore head of marketing and brands, Noelle Alphonse, said: “We’re excited by the new Beefmaster range as it speaks to Aussies who are ready to take their barbeque experience to the next level and ‘Become the Beefmaster’. To ensure that we spoke to today’s Aussie families in an impactful, relevant and memorable way, we wanted to curate an unforgettable experience that exemplifies the scale, innovation and quality of the Beefmaster and the 3DOOH experience created has allowed us to do exactly that.
“It’s a bold visual statement that mirrors the reliability and performance the Beefmaster stands for with innovative tech enhancements that invite Australians to see, feel, and experience the next evolution of barbequing with Barbeques Galore.”
Carat NSW client partner, Terrie Severino, said: “We’re thrilled to partner with Barbeques Galore on behalf of Beefmaster, and QMS to bring the new Beefmaster range to life in such an impactful way. We’ve had a long and strong partnership with Barbeques Galore, and this campaign perfectly captures the innovation and quality that makes the Beefmaster the ultimate choice for Australians who love great food and outdoor living. Using 3DOOH gave us the opportunity to connect with audiences in a fresh and dynamic way to drive both attention and brand love for the Beefmaster.”
The new 3DOOH campaign brings the full Beefmaster experience to life, celebrating innovation, quality and the Aussie spirit of connection around the barbeque. Through dynamic motion and scale, the campaign immerses audiences in what it truly means to “Become the Beefmaster”.
