PwC Australia today announced a new invitation-only development program for senior marketing leaders: the CMO Growth Agenda.
The program will enable CMOs to link business transformation, customer experience and marketing as the enterprise growth driver in the boardroom. Melbourne Business School and The Marketing Academy will contribute learning modules as part of the syllabus.
The cohort of CMO’s participating in the invitation-only program will benefit from bespoke forums that will enable them to navigate the accelerated change and complexity of the marketing function to shape corporate strategy and deliver sustainable growth.
It will be led by PwC’s own subject matter experts and include a host of international speakers as well as facilitate peer-to-peer learning.
The cohort will gather in Melbourne and Sydney throughout the year and will have the opportunity to collaborate as a community and build their leadership capability for personal and business growth.
“Few senior executive positions have been subject to as much change as that of the CMO. There is a shortfall of credible and relevant development opportunities that are focussed on the challenges and complexity the marketing function must now lean into to deliver sustainable competitive advantage to their companies,” said Mike McGrath, managing partner and CMO, PwC Australia.
Mark Reinke, former chief customer experience officer of Suncorp and recent addition to the PwC CMO Advisory Board has helped shape the program and said, “Many organisations go down a merger and acquisition path to create new earnings streams. These are supported by deep quantitative analysis and robust valuation assumptions. Now more than ever there is a role for the CMO to bring these disciplines to organic growth alternatives. This program will provide the tools and capabilities for marketers to identify, value and mobilise internally to deliver organic growth.”
“We are delighted to be able to support Australian businesses to spark growth by investing in their marketing leaders. Through the depth of the experience across the PwC network globally, the CMO Growth Agenda will enable Australia’s leading marketers to upskill and as the voice of the customer be the catalyst to drive enterprise-wide change to drive growth,” said Sunita Gloster, who will lead the initiative for the CMO Advisory practice at PwC.
The program will get underway in August this year.
Please login with linkedin to commentpwc
me&u, Australia’s first and leading mobile ordering and payment platform, has appointed Clementine Churchill as Head of Marketing as they continue to drive rapid growth and expansion in Australia and new international markets. A highly experienced marketing leader and recognised industry thought leader, Churchill joins me&u from My Muscle Chef, one of Australia’s top rated […]
MILO is on the search for Australia’s best made MILO, calling on fans to share their creations for the chance to win #TheMILOCup, via Ogilvy Sydney. This integrated campaign follows on from the success of last year’s ‘Hot v Cold’ campaign, which encouraged Aussies to settle the debate on whether MILO is best enjoyed hot […]
New research from Getty Images, a world leader in visual communications, has found that LGBTQ+ representation in ANZ remains low and stereotypical. It’s 2021 – this needs to change – especially in marketing and advertising. In partnership with GLAAD, the LGBTQ+ media advocacy organisation, Getty Images has launched a full-spectrum Guidebook in direct response to […]
Natural historian Sir David Attenborough is one of the most commanding and respected storytellers in the world and now the iconic series, David Attenborough Life Stories, is available on LiSTNR as part of SCA’s recently announced partnership with the BBC. David Attenborough Life Stories is a series of talks on the natural histories of creatures and […]
Menulog has doubled down on its marketing support for restaurant partners, with the promotion of Senior Marketing Manager, Rami Tamer, to a newly created role of ‘Head of Partner Marketing’, as well as the promotion of former-Blue 449 Performance Manager, Jaryd Buggins. In the new Head of Partner Marketing role, Rami will lead a team […]
ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]
Australia’s largest social enterprise is turning 25. On the anniversary of Australia’s first Big Issue magazine being sold on the steps of Melbourne’s Flinders Street Station in June 1996, Town Square has created a campaign to mark the occasion. 25 Years Big is a celebratory statement of pride, rendered in the iconic Big Issue logo […]
The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]
For the third consecutive year, Triple M’s No Talk Day will return on Thursday July 1 to raise awareness around men’s mental health and encourage courageous conversations on Triple M’s 45 stations across the country with support from partner Beyond Blue. From 6:00am – 6:00pm on July 1, Triple M is encouraging listeners to clear […]
Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]
Here is EVERYTHING you need to know about contextual advertising bar the curling wand and the hot pink leg warmers.
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]