PUMA has launched a new campaign featuring the next generation of elite Soccer, Rugby and AFL stars via Ogilvy Melbourne.
Some of Australia’s best athletes, including players from the NRL, AFL, A-League, W-League and Super 15 Rugby, joined forces to scout out the next young superstars aged 10 -16 at the ‘PUMA Big Shot’ open tryouts in January.
PUMA took over Sydney’s iconic Bondi Beach Pavilion and created a bespoke drill course to reflect a real football ‘testing ground’ environment on par with professional standards.
Jake Friend of the Sydney Roosters, Jarrad McVeigh of the Sydney Swans, and Vedran Janjetovic of Sydney FC were some of the big names helping out on the day, offering their tips and support to the aspiring Big Shots.
Those who proved to be Big Shot material went on to secure an official PUMA sponsorship, which included a stack of PUMA gear for themselves and their teams, plus a starring spot in the PUMA campaign.
The creative for the campaign was inspired by interviews conducted with each of the Big Shots in order to capture their unique personalities and stories.
PUMA Oceania general manager Paul Gautier said, “We are very excited to launch the PUMA Big Shot campaign this week and present our new PUMA brand ambassadors.
“There’s no doubt in my mind that our six winners are Australia’s next young football superstars and worthy recipients of a PUMA sponsorship. We’re thrilled to be involved in this way with their future sporting development.”
The PUMA Big Shots campaign featuring the new brand ambassadors launches this week.
Client: Emma Mulligan, Area Marketing Manager PUMA Oceania
Lizanne Van Zyl, Retail & Trade Marketing Manager, PUMA Oceania
Agency: Ogilvy Melbourne
Executive Creative Director: David Ponce de Leon
Copywriter: Alex Little
Art Director: Karsten Jurkschat
Account Director: Julian Casson
Designers: Jesse Steinfort, Shannon Riches
Photographer: Kim Mennen
Film: Stefan Raabe
Activation: Geometry Global
Female founded startup, Ovira, were behind a billboard driving around Sydney this weekend with the words, “You will not silence our pain.” in support of Nick Drummond’s alleged victim. The billboard sends a strong message of support to the young woman who was assaulted by ex Knox Grammar student, Nick Drummond. The billboard comes after […]
Australia’s competition watchdog wants more power to control Google and its dominance over the advertising technology space. Today the ACCC has released the long-awaited Digital advertising services inquiry – final report, which comes more than 18 months after the Australian government initiated the inquiry. As was expected, the report looks closely at the dominance of […]
Ludacris, AKA Chris Bridges, has moved from the rap, acting and philanthropy worlds to enter unexpected territory: kid’s TV. Ludacris, who acted in Crash and the Fast And The Furious franchise, is the brains (and executive producer) behind new Netflix kid’s show, Karma’s World. The program follows Karma, an aspiring musical artist and rapper with huge talent […]
Six screenwriting creatives from across Australia have been selected as the inaugural participants in the Emerging Writers’ Incubator. The Incubator is an initiative from SBS in partnership with Screen Australia, state and territory agencies Film Victoria, Screen Canberra, Screen NSW, Screen Queensland, Screenwest and the South Australian Film Corporation, and with the assistance of the […]
Last night’s episode of The Block fell from Sunday night’s viewership, but still easily secured a win in entertainment, and for Nine overall. The episode had a metro audience of 876,000 according to OzTAM, with a spanner thrown in the works of one team’s sunken lounge plans (truly devastating for any 1970’s conversation pit fans). Contestants […]
Australian start-up Loyalty Republic is introducing Australia’s first bank and card agnostic direct earn rewards program to democratise loyalty and make rewards accessible and fair for anyone using a debit card. The Loyalty Republic mobile app will place consumers in control of their rewards earning potential and redemption options, with a simplified model offering 1 point per $1 spent on debit card […]
Amobee has announced a new partnership with Samsung Ads in Australia. Powered by deep analytics and industry-leading technology, the partnership will enable marketers to bridge the gap between linear and digital – from execution to measurement. Samsung Ads’ Automatic Content Recognition (ACR) data from over 1.8 million smart TVs, along with Amobee’s household data of […]
Here, Zavy’s David Bowes explains how advertisers can use insights from social media to ensure their social and content strategies are fit for the road. When we learn to drive, we’re taught how to “drive to the conditions”. Slow down when its raining, or when there’s ice on the roads, reduce your speed on gravel […]
James Horne (main photo) is the CEO of Balance Internet. In this guest post, he says direct-to-consumer DTC brands that endure past the initial launch have a true differentiation, standing out from competitors by driving connection… We’ve always known that brands need more than a good product and website to stand out from their competitors […]
Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]
Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]