PUMA And Ogilvy Launch New Football Campaign Featuring Next ‘Big Shots’ Of The Game

PUMA And Ogilvy Launch New Football Campaign Featuring Next ‘Big Shots’ Of The Game

PUMA has launched a new campaign featuring the next generation of elite Soccer, Rugby and AFL stars via Ogilvy Melbourne.

Some of Australia’s best athletes, including players from the NRL, AFL, A-League, W-League and Super 15 Rugby, joined forces to scout out the next young superstars aged 10 -16 at the ‘PUMA Big Shot’ open tryouts in January.

PUMA took over Sydney’s iconic Bondi Beach Pavilion and created a bespoke drill course to reflect a real football ‘testing ground’ environment on par with professional standards.

Jake Friend of the Sydney Roosters, Jarrad McVeigh of the Sydney Swans, and Vedran Janjetovic of Sydney FC were some of the big names helping out on the day, offering their tips and support to the aspiring Big Shots.

Those who proved to be Big Shot material went on to secure an official PUMA sponsorship, which included a stack of PUMA gear for themselves and their teams, plus a starring spot in the PUMA campaign.

The creative for the campaign was inspired by interviews conducted with each of the Big Shots in order to capture their unique personalities and stories.

1400x1000_PUMA_POSTERS

PUMA Oceania general manager Paul Gautier said, “We are very excited to launch the PUMA Big Shot campaign this week and present our new PUMA brand ambassadors.

“There’s no doubt in my mind that our six winners are Australia’s next young football superstars and worthy recipients of a PUMA sponsorship. We’re thrilled to be involved in this way with their future sporting development.”

The PUMA Big Shots campaign featuring the new brand ambassadors launches this week.

1400x1000_PUMA_POSTERS5

Client: Emma Mulligan, Area Marketing Manager PUMA Oceania
Lizanne Van Zyl, Retail & Trade Marketing Manager, PUMA Oceania
Agency: Ogilvy Melbourne
Executive Creative Director: David Ponce de Leon
Copywriter: Alex Little
Art Director: Karsten Jurkschat
Account Director: Julian Casson
Designers: Jesse Steinfort, Shannon Riches
Photographer: Kim Mennen
Film: Stefan Raabe
Activation: Geometry Global




Latest News

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create
  • Media

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create

At its first international Canva Create event in Los Angeles today, Canva, the world’s only all-in-one visual communication platform, accelerated its focus on the enterprise, debuting the platform’s biggest overhaul in a decade alongside a range of new workplace products and services poised to redefine the way millions of people work. Lead image: Canva Founders […]

Cashrewards: A Decade Strong!
  • Partner Content

Cashrewards: A Decade Strong!

Cashrewards' CEO muses on the company's 10 year anniversary. Still refusing to answer questions about a possible party.

Partner Content

by B&T Magazine

B&T Magazine
Network 10 Axes Gladiators
  • Media

Network 10 Axes Gladiators

Alas, 10's Gladiators has gone as quickly as it came. Should make for a very wild garage sale, however.