Coopers is licking its wounds after some pubs in Sydney and Melbourne pledged to no longer serve the popular beer brand due to its involvement in The Bible Society’s latest campaign.
The campaign takes the form of a video series, titled ‘Keeping it Light’, with the first instalment featuring Liberal conservative Christian MP Andrew Hastie and agnostic gay MP Tim Wilson discussing same-sex marriage while drinking Coopers Premium Light beer.
Coopers then issued a couple of statements clarifying its involvement in the campaign, with the second one denying the brewing company gave permission for its Premium Light beer to feature in or sponsor The Bible Society’s video.
However, it seems the damage has already been done, with a number of pubs taking to social media to announce that they would no longer serve or stock the beer brand, and reaffirming their stance on marriage equality.
Domain’s chief marketing officer (CMO), Rebecca Darley, said that without Tealium’s customer data platform (CDP), her business would not have been able to achieve the personalised marketing success that has made it one of the leaders in data-driven marketing in Australia. Speaking at an exclusive breakfast event hosted by B&T at Sydney’s swish harbourside restaurant, […]
Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]