Pubs Turn The Coopers Tap Off After Its Part In The Bible Society’s New Campaign

Pubs Turn The Coopers Tap Off After Its Part In The Bible Society’s New Campaign

Coopers is licking its wounds after some pubs in Sydney and Melbourne pledged to no longer serve the popular beer brand due to its involvement in The Bible Society’s latest campaign.

The campaign takes the form of a video series, titled ‘Keeping it Light’, with the first instalment featuring Liberal conservative Christian MP Andrew Hastie and agnostic gay MP Tim Wilson discussing same-sex marriage while drinking Coopers Premium Light beer.

Coopers then issued a couple of statements clarifying its involvement in the campaign, with the second one denying the brewing company gave permission for its Premium Light beer to feature in or sponsor The Bible Society’s video.

However, it seems the damage has already been done, with a number of pubs taking to social media to announce that they would no longer serve or stock the beer brand, and reaffirming their stance on marriage equality.

 




Please login with linkedin to comment

Advertising Standards Bureau Coopers The Bible Society

Latest News

Image lead story Domain CMO Rebecca Darley: Tealium’s CDP Allowed Us To Personalise At Scale
  • Partner Content
  • Technology

Domain CMO Rebecca Darley: Tealium’s CDP Allowed Us To Personalise At Scale

Domain’s chief marketing officer (CMO), Rebecca Darley, said that without Tealium’s customer data platform (CDP), her business would not have been able to achieve the personalised marketing success that has made it one of the leaders in data-driven marketing in Australia. Speaking at an exclusive breakfast event hosted by B&T at Sydney’s swish harbourside restaurant, […]

Partner Content

by B&T Magazine

B&T Magazine
Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]